The Food Marketing Workgroup

BMSG and the Center for Science in the Public Interest (CSPI) coordinate the Food Marketing Workgroup, a network of more than 200 organizations and academic experts in the U.S. who are concerned about the proliferation of marketing of unhealthful foods and beverages that targets children and adolescents.

Through the Workgroup, experts and leaders in nutrition, public health, advertising and marketing, consumer protection, public policy, child development, government, and civil society share important research to inform policies and programs at the local, state, and national levels that promote healthful diets for children and adolescents and address obesity. Food Marketing Workgroup members are advocating for companies to stop advertising junk food to kids, as our partner Prevention Institute explains in this video:

 

Within the FMW, BMSG's current focus is on eliminating junk food marketing to kids of color and supporting the group's target marketing subcommittee.

Food Marketing Workgroup website

www.foodmarketing.org

Related publications

Fight fast food companies
by Andrew Cheyne | San Francisco Chronicle Monday, December 12, 2011
In this letter to the editor, BMSG's Andrew Cheyne discusses the importance of creative local policymaking in reducing and reversing childhood obesity.

Who's for kids and who's just kidding?
by David Britt, Lori Dorfman | The Hill Wednesday, October 5, 2011

A common-sense proposal is on the table to reduce the onslaught of marketing that targets the country's children with nonstop pitches for sugary, fatty and salty foods and beverages. Yet just as the tobacco industry once did, the food industry is lobbying aggressively against it.

Curbing the marketing of unhealthy food to children
Robert Wood Johnson Foundation
This report details the results of Food Marketing Workgroup efforts to improve food company marketing policies and practices and limit food marketing to children.

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