Research

The research team at BMSG investigates how issues affecting the public’s health are presented in the media. The goal of our work is to use our findings to support the media and policy efforts of public health advocates to create healthy environments for all communities. Our research falls into two categories. For advocates in the field, we deliver a variety of policy-oriented materials, such as framing briefs and case studies. These documents offer incisive, timely analyses of how much coverage a public health issue is getting, how it is being framed in news or marketing media, and how effectively advocates have used the media to further their policy agenda. We also publish content analyses for the academic and policy communities. These projects use scientific methods to explore in greater depth the nature and extent of a public health issue's coverage and framing.

Bay Area soda tax debates: Media analysis and lessons for advocates

New BMSG research explores how soda tax efforts in Berkeley and San Francisco have been portrayed in the news, examines how Berkeley vs. Big Soda used social media in its pro-tax campaign, and offers lessons for sugary drink tax advocates. Read our research >

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