Blogs

Food industry messaging pulled from Big Tobacco playbook

A new study from BMSG explores the tobacco industry's use of personal choice messaging to shift blame for its products' health harms onto consumers. Now Big Food is taking a page from tobacco's well-worn playbook. How similar are the two industries and what does this mean for advocates? Read more >


Why the stigma of suicide should not sway the debate about nets under the Golden Gate Bridge

By not reporting more comprehensively on suicides, the news media are reinforcing the contempt many people have for those who take their own life and making it harder to demonstrate the need for prevention. Read more >


Dr Pepper and Mr. Hyde: The many faces of Big Soda in soda tax debates

In 2012, the soda industry spent $4 million to orchestrate a sophisticated opposition to soda tax proposals in two small California cities, all the while disguising its presence in the debate. Now that San Francisco is considering a tax, the industry is using a similar strategy. Read more >


How far will Big Soda go to keep people from drinking water?

Research has shown that sugary drinks are linked to diabetes and other chronic diseases. Yet instead of doing the responsible thing and reining in their marketing, soda companies have been ratcheting up efforts not only to sell their products but also to discourage people from drinking water. Read more >


How advocates can make their issue more newsworthy: Tips from a veteran reporter

Getting media coverage of a public health issue or policy goal can seem daunting. Here's how advocates can turn one common challenge for journalists into an opportunity to make headlines. Read more >


Top 10 public health media bites of 2013

The way the media portray an issue influences how we think about and act on it. Throughout the year, advocates have used memorable media bites to help shape the news, challenge people to think about problems from a public health perspective, and come up with creative solutions. Here are 10 of our favorites. Read more >


7 things advocates should know when communicating about health equity

Making the case for a society that supports health for everyone is easier said than done, even for the most seasoned public health advocates. Here are some tips to help ensure that the messages we use strengthen, rather than stymie, our social change efforts. Read more >


Media advocacy strategy for soda tax measures: Preparing for tough questions

As more soda tax measures hit the ballot, the beverage industry has become increasingly fierce in fomenting opposition. How should advocates respond to questions about government intervention and other hot-button issues? Here are some sample Q&As that may help. Read more >


Food marketing to kids: Real progress requires better protections

Many companies have promised to improve their nutrition standards for the foods they market to kids, yet they still spend $5 million a day targeting children with foods they should avoid. If progress continues at this rate, we won’t see the right balance of food ads until 2033. Read more >


How personal responsibility arguments help industries avoid regulation: Lessons from Big Tobacco and Big Food

Food industry strategies for deflecting criticism are strikingly similar to those once used by Big Tobacco. At this year's APHA, BMSG will share research findings on parallels between the industries and discuss implications for advocates. Read more >


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