Kill Em With Soda: An open letter to Selena Gomez and other pop stars shilling sugary drinks

printer friendlyprinter friendly

Ay! Selena.

You've broken my heart.

As a longtime fan I can forgive your taste in men (Justin Bieber). Or your refusal to speak Spanish (Selena Quintanilla, the slain Tejano superstar you were named after, at least tried). But your latest role as spokesperson and participant in Coca-Cola's Share a Coke and a Song campaign is, well, hard to swallow.

As the nation's most famous Latina (sorry JLo, but Selena just broke the record for the most liked Instagram post ever — a photo of her drinking a Coke) and a major role model for young people, you have a responsibility to understand the severity of the problem you are contributing to. Coke and other sugary drinks are the leading source of excess calories and a major contributor to diabetes, heart disease and other nutrition-related illnesses. What's worse is that communities of color, particularly Latinos and African Americans, suffer the most from these diseases. By being the face of Coke's new campaign and lending your hit song titles for Coke to display on its labels, you are in essence encouraging our youth to drink what some scientists have called poison.

You've shared in promotional social media and video posts that you're an avid Coke drinker and your alleged BFF Taylor Swift drinks Diet Coke, and that your participation in the campaign was "a no-brainer." But there is an obvious disconnect between your words and the impact soda has on young lives. The science is clear: Staying away from soda and other sugary drinks is a no-brainer.

The same can be said about Beyoncé and her 2013 gig as the face of Pepsi. While the pop superstar has recently taken up the theme of racial justice in her music, it is a contradiction to her endorsement of Pepsi. She may not have realized that aggressive target marketing of a product that negatively and disproportionately impacts youth of color is also a racial justice issue — a problem she could join us in fighting.

A number of studies and media reports have shown that celebrities endorse mostly junk food and sugary drinks. The most recent study from New York University is the first to conduct a thorough nutritional analysis of the food and beverage products marketed by pop music stars, revealing millions worth of big money endorsements for sugary drinks, fast food and sweets. The report found only one pop star promoting healthy food — pistachios, plugged by one-hit wonder PSY, whose song "Gangnam Style" was a favorite at big sporting events.

The study's authors concluded that their results "can inform policies designed to address the use of celebrities in food marketing. Many food and beverage companies have agreed not to target children under 12 years old, but these pledges should include adolescents as well."

Sure, I understand the desire to build wealth through endorsements and that celebrities have a limited window of opportunity to capitalize on their fame. But there are options. Take NBA star Stephen Curry, who eschewed sugary drinks for H2O as spokesman for Brita water filters. Research suggests that using celebrity spokes-characters to promote healthy foods to children might be just as effective in changing children's diets for the better. Real live celebrities are sure to have the same impact.

Selena, we hope you follow suit and next time promote healthier products to kids. In the meantime, advocates have no other choice but to include you in our counter to Coke's campaign. We've come up with our own song titles for Coke labels and shared them on Twitter and Facebook: "Toxic" by Britney Spears and "Killing Me Softly" by Roberta Flack, to name a few.

coke and a song campaign redux

In your case, it would be fitting to alter the title of your latest single and video, "Kill Em With Kindness." I'd suggest "Kill Em With Soda."


Proposition 47 (1) collaboration (1) online marketing (1) cigarette advertising (1) Oglala Sioux (3) inequities (1) food and beverage marketing (3) world water day (1) new year's resolutions (1) cancer research (1) childhood adversity (1) SB-5 (1) naacp (1) target marketing (7) california (1) industry appeals to choice (1) tobacco control (2) SSBs (1) gender (1) SB 402 (1) equity (3) Texas (1) reproductive justice (1) indoor smoking ban (1) apha (2) Gardasil (1) news strategy (1) community health (1) Tea Party (1) cancer prevention (1) marketing (1) product safety (1) healthy eating (1) alcohol (5) public health (67) stigma (1) children's health (3) Community Coalition Against Beverage Taxes (1) campaign finance (1) Food Marketing Workgroup (1) media advocacy (21) Amanda Fallin (1) social change (1) Dora the Explorer (1) values (1) personal responsibility (3) El Monte (3) election 2016 (1) default frame (1) authentic voices (1) food swamps (1) cervical cancer (1) health equity (10) Jerry Sandusky (3) Johnson & Johnson (1) abortion (1) government intrusion (1) elephant triggers (1) soda tax (11) social math (1) childhood lead poisoning (1) journalism (1) Sandy Hook (2) white house (1) language (6) social justice (1) news (2) Measure O (1) SB 1000 (1) sandusky (2) chronic disease (2) regulation (2) paper tigers (1) Newtown (1) auto safety (1) racism (1) political correctness (1) food deserts (1) violence prevention (8) food environment (1) Connecticut shooting (1) McDonald's (1) soda taxes (2) food access (1) Happy Meals (1) soda (12) sanitation (1) Coca-Cola (3) seat belt laws (1) suicide barrier (2) prison phone calls (1) soda warning labels (1) framing (14) sexual violence (2) Nickelodeon (1) media bites (1) sexual assault (1) water security (1) health care (1) Merck (1) HPV vaccine (1) Joe Paterno (1) gun violence (1) Donald Trump (2) Berkeley (2) built environment (2) women's health (2) water (1) education (1) environmental health (1) Let's Move (1) beauty products (1) breastfeeding (3) community (1) news monitoring (1) Big Food (2) Pine Ridge reservation (1) sports drinks (1) youth (1) food (1) Telluride (1) junk food marketing to kids (2) communication (2) public health policy (2) front groups (1) advocacy (3) filibuster (1) Colorado (1) media (7) community organizing (1) safety (1) Penn State (3) Big Tobacco (3) PepsiCo (1) democracy (1) community safety (1) emergency contraception (1) Campaign for Safe Cosmetics (1) sugar-sweetened beverages (2) sexism (2) childhood obesity (1) Catholic church (1) measure N (2) Oakland Unified School District (1) ssb (1) soda industry (4) Wendy Davis (1) FCC (1) news analysis (3) suicide prevention (2) corporate social responsibility (1) tobacco industry (2) Golden Gate Bridge (2) Marion Nestle (1) genital warts (1) Black Lives Matter (1) Pine Ridge Indian Reservation (2) autism (1) physical activity (1) Whiteclay (4) obesity (10) food justice (1) junk food (2) childhood obestiy conference (1) obesity prevention (1) child sexual abuse (5) weight of the nation (1) Rachel Grana (1) messaging (3) Bill Cosby (1) nanny state (2) Michelle Obama (1) diabetes prevention (1) Citizens United (1) institutional accountability (1) food marketing (3) Chile (1) personal responsibility rhetoric (1) mental health (2) gatorade bolt game (1) snap (1) news coverage (1) george lakoff (1) liana winett (1) sexual health (1) Richmond (5) cosmetics (1) Aurora (1) Proposition 29 (1) summer camps (1) diabetes (1) violence (2) San Francisco (3) American Beverage Association (1) digital marketing (2) food industry (4) sugary drinks (10) ACEs (2) public health data (1) vaccines (1) Sam Kass (1) gun control (2) tobacco tax (1) childhood trauma (3) junk food marketing (3) media analysis (5) prison system (1) beverage industry (2) structural racism (1) Big Soda (2) race (1) Twitter for advocacy (1) prevention (1) community violence (1) paula deen (1) tobacco (5) choice (1) privilege (1) adverse childhood experiences (3) Twitter (1) social media (2) Bloomberg (3) cap the tap (1) suicide nets (1)
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: