Kill Em With Soda: An open letter to Selena Gomez and other pop stars shilling sugary drinks

printer friendlyprinter friendly

Ay! Selena.

You've broken my heart.

As a longtime fan I can forgive your taste in men (Justin Bieber). Or your refusal to speak Spanish (Selena Quintanilla, the slain Tejano superstar you were named after, at least tried). But your latest role as spokesperson and participant in Coca-Cola's Share a Coke and a Song campaign is, well, hard to swallow.

As the nation's most famous Latina (sorry JLo, but Selena just broke the record for the most liked Instagram post ever — a photo of her drinking a Coke) and a major role model for young people, you have a responsibility to understand the severity of the problem you are contributing to. Coke and other sugary drinks are the leading source of excess calories and a major contributor to diabetes, heart disease and other nutrition-related illnesses. What's worse is that communities of color, particularly Latinos and African Americans, suffer the most from these diseases. By being the face of Coke's new campaign and lending your hit song titles for Coke to display on its labels, you are in essence encouraging our youth to drink what some scientists have called poison.

You've shared in promotional social media and video posts that you're an avid Coke drinker and your alleged BFF Taylor Swift drinks Diet Coke, and that your participation in the campaign was "a no-brainer." But there is an obvious disconnect between your words and the impact soda has on young lives. The science is clear: Staying away from soda and other sugary drinks is a no-brainer.

The same can be said about Beyoncé and her 2013 gig as the face of Pepsi. While the pop superstar has recently taken up the theme of racial justice in her music, it is a contradiction to her endorsement of Pepsi. She may not have realized that aggressive target marketing of a product that negatively and disproportionately impacts youth of color is also a racial justice issue — a problem she could join us in fighting.

A number of studies and media reports have shown that celebrities endorse mostly junk food and sugary drinks. The most recent study from New York University is the first to conduct a thorough nutritional analysis of the food and beverage products marketed by pop music stars, revealing millions worth of big money endorsements for sugary drinks, fast food and sweets. The report found only one pop star promoting healthy food — pistachios, plugged by one-hit wonder PSY, whose song "Gangnam Style" was a favorite at big sporting events.

The study's authors concluded that their results "can inform policies designed to address the use of celebrities in food marketing. Many food and beverage companies have agreed not to target children under 12 years old, but these pledges should include adolescents as well."

Sure, I understand the desire to build wealth through endorsements and that celebrities have a limited window of opportunity to capitalize on their fame. But there are options. Take NBA star Stephen Curry, who eschewed sugary drinks for H2O as spokesman for Brita water filters. Research suggests that using celebrity spokes-characters to promote healthy foods to children might be just as effective in changing children's diets for the better. Real live celebrities are sure to have the same impact.

Selena, we hope you follow suit and next time promote healthier products to kids. In the meantime, advocates have no other choice but to include you in our counter to Coke's campaign. We've come up with our own song titles for Coke labels and shared them on Twitter and Facebook: "Toxic" by Britney Spears and "Killing Me Softly" by Roberta Flack, to name a few.

coke and a song campaign redux

In your case, it would be fitting to alter the title of your latest single and video, "Kill Em With Kindness." I'd suggest "Kill Em With Soda."


george lakoff (1) apha (3) obesity (10) personal responsibility (3) regulation (2) public health (70) strategic communication (1) tobacco tax (1) california (1) Aurora (1) soda industry (4) Proposition 47 (1) food industry (4) cannes lions festival (1) McDonald's (1) Sam Kass (1) authentic voices (1) Big Food (2) advocacy (3) childhood adversity (1) food swamps (1) news coverage (1) Newtown (1) community violence (1) Catholic church (1) gender (1) healthy eating (1) collaboration (1) junk food marketing to kids (2) adverse childhood experiences (3) sports drinks (1) women's health (2) Oakland Unified School District (1) Richmond (5) beauty products (1) race (1) food justice (1) youth (1) sexual health (1) naacp (1) inequities (1) nonprofit communications (1) Food Marketing Workgroup (1) gun violence (1) health care (1) community safety (1) social change (1) soda warning labels (1) PepsiCo (1) front groups (1) news strategy (1) Campaign for Safe Cosmetics (1) junk food marketing (4) nanny state (2) election 2016 (1) childhood obesity (1) sugary drinks (10) childhood obestiy conference (1) food (1) Big Tobacco (3) food marketing (4) food environment (1) white house (1) HPV vaccine (1) Nickelodeon (1) journalism (1) ssb (1) SSBs (1) Proposition 29 (1) alcohol (5) communication strategy (1) San Francisco (3) Citizens United (1) structural racism (1) sexual assault (1) vaccines (1) tobacco (5) cancer prevention (1) campaign finance (1) elephant triggers (1) SB 1000 (1) media advocacy (23) sexism (2) community organizing (1) industry appeals to choice (1) Merck (1) Black Lives Matter (1) stigma (1) abortion (1) Penn State (3) world water day (1) snap (1) filibuster (1) El Monte (3) paper tigers (1) personal responsibility rhetoric (1) Dora the Explorer (1) SB 402 (1) messaging (3) gatorade bolt game (1) sanitation (1) child sexual abuse (5) mental health (2) tobacco industry (2) Pine Ridge reservation (1) ACEs (2) Johnson & Johnson (1) sexual violence (2) environmental health (1) Jerry Sandusky (3) soda taxes (2) Marion Nestle (1) weight of the nation (1) summer camps (1) news (2) online marketing (1) diabetes (1) Happy Meals (1) breastfeeding (3) junk food (2) suicide prevention (2) genital warts (1) communication (2) education (1) democracy (1) prison phone calls (1) Amanda Fallin (1) cervical cancer (1) Let's Move (1) food access (1) obesity prevention (1) physical activity (1) childhood trauma (3) racism (1) target marketing (8) built environment (2) Joe Paterno (1) corporate social responsibility (1) autism (1) Sandy Hook (2) language (6) FCC (1) Chile (1) Connecticut shooting (1) marketing (1) Tea Party (1) public health data (1) Coca-Cola (3) institutional accountability (1) Measure O (1) default frame (1) food and beverage marketing (3) cigarette advertising (1) social justice (2) soda tax (11) Golden Gate Bridge (2) community (1) media analysis (6) Oglala Sioux (3) Big Soda (2) indoor smoking ban (1) Bloomberg (3) values (1) choice (1) soda (12) water (1) paula deen (1) social math (1) Community Coalition Against Beverage Taxes (1) childhood lead poisoning (1) sandusky (2) sugar-sweetened beverages (2) public health policy (2) tobacco control (2) digital marketing (2) Whiteclay (4) Bill Cosby (1) Texas (1) children's health (3) SB-5 (1) cosmetics (1) Pine Ridge Indian Reservation (2) cap the tap (1) water security (1) privilege (1) American Beverage Association (1) news analysis (3) beverage industry (2) Gardasil (1) social media (2) violence prevention (8) food deserts (1) Wendy Davis (1) Twitter (1) media bites (1) suicide barrier (2) government intrusion (1) prison system (1) Berkeley (2) chronic disease (2) Telluride (1) Colorado (1) liana winett (1) reproductive justice (1) seat belt laws (1) safety (1) community health (1) measure N (2) suicide nets (1) product safety (1) prevention (1) diabetes prevention (1) media (7) Twitter for advocacy (1) political correctness (1) cancer research (1) health equity (10) gun control (2) framing (14) emergency contraception (1) violence (2) news monitoring (1) Donald Trump (2) new year's resolutions (1) equity (3) auto safety (1) Michelle Obama (1) Rachel Grana (1)
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: