Kill Em With Soda: An open letter to Selena Gomez and other pop stars shilling sugary drinks

printer friendlyprinter friendly

Ay! Selena.

You've broken my heart.

As a longtime fan I can forgive your taste in men (Justin Bieber). Or your refusal to speak Spanish (Selena Quintanilla, the slain Tejano superstar you were named after, at least tried). But your latest role as spokesperson and participant in Coca-Cola's Share a Coke and a Song campaign is, well, hard to swallow.

As the nation's most famous Latina (sorry JLo, but Selena just broke the record for the most liked Instagram post ever — a photo of her drinking a Coke) and a major role model for young people, you have a responsibility to understand the severity of the problem you are contributing to. Coke and other sugary drinks are the leading source of excess calories and a major contributor to diabetes, heart disease and other nutrition-related illnesses. What's worse is that communities of color, particularly Latinos and African Americans, suffer the most from these diseases. By being the face of Coke's new campaign and lending your hit song titles for Coke to display on its labels, you are in essence encouraging our youth to drink what some scientists have called poison.

You've shared in promotional social media and video posts that you're an avid Coke drinker and your alleged BFF Taylor Swift drinks Diet Coke, and that your participation in the campaign was "a no-brainer." But there is an obvious disconnect between your words and the impact soda has on young lives. The science is clear: Staying away from soda and other sugary drinks is a no-brainer.

The same can be said about Beyoncé and her 2013 gig as the face of Pepsi. While the pop superstar has recently taken up the theme of racial justice in her music, it is a contradiction to her endorsement of Pepsi. She may not have realized that aggressive target marketing of a product that negatively and disproportionately impacts youth of color is also a racial justice issue — a problem she could join us in fighting.

A number of studies and media reports have shown that celebrities endorse mostly junk food and sugary drinks. The most recent study from New York University is the first to conduct a thorough nutritional analysis of the food and beverage products marketed by pop music stars, revealing millions worth of big money endorsements for sugary drinks, fast food and sweets. The report found only one pop star promoting healthy food — pistachios, plugged by one-hit wonder PSY, whose song "Gangnam Style" was a favorite at big sporting events.

The study's authors concluded that their results "can inform policies designed to address the use of celebrities in food marketing. Many food and beverage companies have agreed not to target children under 12 years old, but these pledges should include adolescents as well."

Sure, I understand the desire to build wealth through endorsements and that celebrities have a limited window of opportunity to capitalize on their fame. But there are options. Take NBA star Stephen Curry, who eschewed sugary drinks for H2O as spokesman for Brita water filters. Research suggests that using celebrity spokes-characters to promote healthy foods to children might be just as effective in changing children's diets for the better. Real live celebrities are sure to have the same impact.

Selena, we hope you follow suit and next time promote healthier products to kids. In the meantime, advocates have no other choice but to include you in our counter to Coke's campaign. We've come up with our own song titles for Coke labels and shared them on Twitter and Facebook: "Toxic" by Britney Spears and "Killing Me Softly" by Roberta Flack, to name a few.

coke and a song campaign redux

In your case, it would be fitting to alter the title of your latest single and video, "Kill Em With Kindness." I'd suggest "Kill Em With Soda."


food environment (1) racism (1) gender (1) beverage industry (2) journalism (1) inequities (1) language (6) cannes lions festival (1) sexual violence (2) Aurora (1) naacp (1) Telluride (1) regulation (2) violence prevention (8) Donald Trump (2) environmental health (1) summer camps (1) personal responsibility rhetoric (1) vaccines (1) Texas (1) media (7) obesity (10) framing (14) choice (1) political correctness (1) food and beverage marketing (3) Community Coalition Against Beverage Taxes (1) genital warts (1) public health data (1) snap (1) sexual assault (1) filibuster (1) Big Tobacco (3) SB-5 (1) sugar-sweetened beverages (2) white house (1) cap the tap (1) Wendy Davis (1) Richmond (5) liana winett (1) Joe Paterno (1) reproductive justice (1) Tea Party (1) structural racism (1) democracy (1) Coca-Cola (3) government intrusion (1) community health (1) Rachel Grana (1) communication (2) Pine Ridge Indian Reservation (2) auto safety (1) Proposition 29 (1) gatorade bolt game (1) SB 1000 (1) weight of the nation (1) news coverage (1) authentic voices (1) food justice (1) sports drinks (1) product safety (1) prison phone calls (1) digital marketing (2) cancer research (1) diabetes (1) social justice (2) Big Food (2) sanitation (1) junk food marketing to kids (2) built environment (2) Twitter for advocacy (1) public health policy (2) sexism (2) child sexual abuse (5) suicide nets (1) HPV vaccine (1) collaboration (1) Twitter (1) paper tigers (1) Chile (1) advocacy (3) childhood adversity (1) Jerry Sandusky (3) Golden Gate Bridge (2) soda industry (4) world water day (1) tobacco control (2) adverse childhood experiences (3) McDonald's (1) food (1) physical activity (1) chronic disease (2) Colorado (1) social math (1) race (1) Proposition 47 (1) women's health (2) safety (1) mental health (2) campaign finance (1) Sam Kass (1) strategic communication (1) sandusky (2) Happy Meals (1) industry appeals to choice (1) Black Lives Matter (1) default frame (1) El Monte (3) water (1) public health (69) community organizing (1) soda tax (11) news analysis (3) health care (1) Marion Nestle (1) water security (1) diabetes prevention (1) new year's resolutions (1) Nickelodeon (1) food marketing (4) values (1) gun violence (1) PepsiCo (1) violence (2) privilege (1) Oglala Sioux (3) Gardasil (1) media analysis (5) social change (1) tobacco industry (2) Bill Cosby (1) food swamps (1) nanny state (2) sexual health (1) San Francisco (3) childhood lead poisoning (1) equity (3) ACEs (2) apha (2) community safety (1) institutional accountability (1) george lakoff (1) suicide barrier (2) news (2) SB 402 (1) Catholic church (1) media bites (1) tobacco (5) Dora the Explorer (1) SSBs (1) online marketing (1) california (1) food industry (4) food access (1) target marketing (8) gun control (2) Measure O (1) Bloomberg (3) paula deen (1) news monitoring (1) ssb (1) abortion (1) Newtown (1) junk food (2) sugary drinks (10) nonprofit communications (1) seat belt laws (1) soda (12) measure N (2) elephant triggers (1) healthy eating (1) childhood obestiy conference (1) children's health (3) Campaign for Safe Cosmetics (1) prevention (1) Johnson & Johnson (1) prison system (1) suicide prevention (2) beauty products (1) Sandy Hook (2) emergency contraception (1) news strategy (1) community violence (1) food deserts (1) Oakland Unified School District (1) personal responsibility (3) youth (1) Penn State (3) Berkeley (2) education (1) messaging (3) health equity (10) Amanda Fallin (1) election 2016 (1) obesity prevention (1) cervical cancer (1) Pine Ridge reservation (1) alcohol (5) Michelle Obama (1) media advocacy (23) autism (1) Big Soda (2) communication strategy (1) indoor smoking ban (1) soda warning labels (1) Merck (1) Food Marketing Workgroup (1) Let's Move (1) Connecticut shooting (1) cancer prevention (1) FCC (1) childhood obesity (1) stigma (1) cigarette advertising (1) social media (2) soda taxes (2) breastfeeding (3) junk food marketing (4) Citizens United (1) childhood trauma (3) cosmetics (1) marketing (1) community (1) Whiteclay (4) front groups (1) tobacco tax (1) American Beverage Association (1) corporate social responsibility (1)
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: