McDonald's says no to kids' health

printer friendlyprinter friendly

Last year, San Francisco passed a groundbreaking ordinance to require restaurants offering free toys in kids' meals to make sure that those meals met certain minimum -- and very reasonable -- nutrition requirements. Now, McDonald's has decided to sidestep the law and charge a dime for each of its Happy Meal toys so that it doesn't have to make the meals any healthier (read: less bad) for kids. The kicker: They're painting this as an act of charity and donating those dimes to the local Ronald McDonald House.

Lawyer and writer Michele Simon has taken the food giant to task for this stunt and questioned whether the 10-cent toy gimmick really is in full compliance with the law. And good for her for doing so. After all, this law was designed specifically to "disassociate toys from unhealthy food," as Simon put it.

But what if McDonald's is in full compliance? Then what? Are they in the clear? Do they get to go on with business as usual?

Hardly. Pressure is on from parents and advocates everywhere. They are holding McDonald's and other food and beverage companies responsible for the health harms that their products cause. Why? Because we have a health crisis in this country and food companies are unwilling to reign in their junk food marketing to help abate it. So, whether McDonald's actions are legal are not, the real issue here -- children's health -- should not get lost in the conversation.

Even as childhood obesity rates and related health problems continue to climb, McDonald's and other companies seem as insistent as ever on circumventing parents and marketing high-calorie, low-nutrition food and drinks to young kids. Research from Yale's Rudd Center on Food Policy and Obesity has showed that McDonald's is using online marketing to attract children and teens. And numerous case studies -- compiled by BMSG in partnership with the Center for Digital Democracy and National Policy & Legal Analysis Network to Prevent Childhood Obesity -- show that McDonald's is among many companies that use aggressive digital marketing to target youth and get them to engage and bond with brands.

What does all of this mean? First, it reaffirms what so many already know: that advocates, parents, policymakers and health professionals of all stripes have their work cut out for them. Big Food's gloves are off, and it will take continued action on the part of all of these groups to chip away at the power that allows them to continually flout health.

Second, it means that food and beverage companies have their work cut out for them too. Michele Simon is just one of many heavyweights in the public health arena who -- I think it's safe to say -- is not about to let Big Food off the hook. Every Happy Meal-type shenanigan just emboldens those who care about public health even more. And the general public is growing impatient with seeing such institutions flex disproportionate amounts of power in ways that hurt society collectively. The resilience and tenacity of the Occupy movement speak to this. When people band together in the name of a shared goal and decide they've had enough of something, history shows the underdog can absolutely prevail. Public health and community groups have proven this with tobacco, with childhood lead poisoning, with seat belt laws, etc. -- and we're adding the food environment to that list.

junk food (2) chronic disease (2) water (1) prevention (1) Jerry Sandusky (3) government intrusion (1) news (2) Joe Paterno (1) health care (1) sexual violence (2) Sam Kass (1) cancer prevention (1) El Monte (3) Big Food (2) Michelle Obama (1) target marketing (7) ssb (1) suicide barrier (2) media (6) Twitter for advocacy (1) corporate social responsibility (1) Tea Party (1) gun control (2) tobacco industry (2) community health (1) PepsiCo (1) obesity (10) soda warning labels (1) health equity (10) prison system (1) childhood trauma (3) race (1) Pine Ridge reservation (1) soda industry (4) reproductive justice (1) food swamps (1) apha (2) Nickelodeon (1) sexual health (1) liana winett (1) child sexual abuse (5) SSBs (1) breastfeeding (3) Proposition 47 (1) social media (2) McDonald's (1) Merck (1) gender (1) naacp (1) Richmond (5) news monitoring (1) collaboration (1) women's health (2) diabetes prevention (1) genital warts (1) Chile (1) sugary drinks (10) ACEs (2) suicide prevention (2) privilege (1) auto safety (1) social change (1) front groups (1) gun violence (1) Donald Trump (1) Happy Meals (1) Newtown (1) food and beverage marketing (3) junk food marketing (3) water security (1) cervical cancer (1) institutional accountability (1) Connecticut shooting (1) Catholic church (1) news coverage (1) San Francisco (3) Colorado (1) soda (12) social math (1) Wendy Davis (1) Telluride (1) built environment (2) campaign finance (1) sexual assault (1) george lakoff (1) food industry (4) tobacco (5) Measure O (1) prison phone calls (1) beauty products (1) SB 1000 (1) nanny state (2) SB-5 (1) summer camps (1) white house (1) Penn State (3) california (1) paper tigers (1) world water day (1) food marketing (3) personal responsibility rhetoric (1) childhood obestiy conference (1) children's health (3) food environment (1) Rachel Grana (1) communication (2) measure N (2) Big Soda (2) elephant triggers (1) Aurora (1) Marion Nestle (1) digital marketing (2) sports drinks (1) product safety (1) Food Marketing Workgroup (1) Golden Gate Bridge (2) childhood adversity (1) snap (1) youth (1) default frame (1) marketing (1) Whiteclay (4) junk food marketing to kids (2) obesity prevention (1) American Beverage Association (1) diabetes (1) equity (3) childhood lead poisoning (1) SB 402 (1) indoor smoking ban (1) food deserts (1) autism (1) physical activity (1) sexism (2) tobacco control (2) suicide nets (1) vaccines (1) values (1) Let's Move (1) news analysis (2) online marketing (1) framing (13) media advocacy (20) public health (65) gatorade bolt game (1) public health data (1) Campaign for Safe Cosmetics (1) Bloomberg (3) structural racism (1) FCC (1) cancer research (1) mental health (2) cigarette advertising (1) inequities (1) media bites (1) Pine Ridge Indian Reservation (2) Bill Cosby (1) Big Tobacco (3) Community Coalition Against Beverage Taxes (1) food access (1) emergency contraception (1) sanitation (1) public health policy (2) political correctness (1) advocacy (3) community violence (1) environmental health (1) adverse childhood experiences (3) filibuster (1) Sandy Hook (2) stigma (1) Amanda Fallin (1) soda tax (11) violence (1) weight of the nation (1) Gardasil (1) abortion (1) food (1) sandusky (2) media analysis (5) healthy eating (1) language (6) cap the tap (1) Coca-Cola (3) industry appeals to choice (1) violence prevention (8) news strategy (1) Proposition 29 (1) choice (1) alcohol (5) Twitter (1) tobacco tax (1) regulation (2) Citizens United (1) cosmetics (1) Dora the Explorer (1) seat belt laws (1) new year's resolutions (1) community safety (1) Oakland Unified School District (1) Oglala Sioux (3) beverage industry (2) food justice (1) paula deen (1) Berkeley (2) social justice (1) HPV vaccine (1) education (1) Johnson & Johnson (1) messaging (3) racism (1) Texas (1) sugar-sweetened beverages (2) childhood obesity (1) personal responsibility (3)
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: