McDonald's says no to kids' health

printer friendlyprinter friendly

Last year, San Francisco passed a groundbreaking ordinance to require restaurants offering free toys in kids' meals to make sure that those meals met certain minimum -- and very reasonable -- nutrition requirements. Now, McDonald's has decided to sidestep the law and charge a dime for each of its Happy Meal toys so that it doesn't have to make the meals any healthier (read: less bad) for kids. The kicker: They're painting this as an act of charity and donating those dimes to the local Ronald McDonald House.

Lawyer and writer Michele Simon has taken the food giant to task for this stunt and questioned whether the 10-cent toy gimmick really is in full compliance with the law. And good for her for doing so. After all, this law was designed specifically to "disassociate toys from unhealthy food," as Simon put it.

But what if McDonald's is in full compliance? Then what? Are they in the clear? Do they get to go on with business as usual?

Hardly. Pressure is on from parents and advocates everywhere. They are holding McDonald's and other food and beverage companies responsible for the health harms that their products cause. Why? Because we have a health crisis in this country and food companies are unwilling to reign in their junk food marketing to help abate it. So, whether McDonald's actions are legal are not, the real issue here -- children's health -- should not get lost in the conversation.

Even as childhood obesity rates and related health problems continue to climb, McDonald's and other companies seem as insistent as ever on circumventing parents and marketing high-calorie, low-nutrition food and drinks to young kids. Research from Yale's Rudd Center on Food Policy and Obesity has showed that McDonald's is using online marketing to attract children and teens. And numerous case studies -- compiled by BMSG in partnership with the Center for Digital Democracy and National Policy & Legal Analysis Network to Prevent Childhood Obesity -- show that McDonald's is among many companies that use aggressive digital marketing to target youth and get them to engage and bond with brands.

What does all of this mean? First, it reaffirms what so many already know: that advocates, parents, policymakers and health professionals of all stripes have their work cut out for them. Big Food's gloves are off, and it will take continued action on the part of all of these groups to chip away at the power that allows them to continually flout health.

Second, it means that food and beverage companies have their work cut out for them too. Michele Simon is just one of many heavyweights in the public health arena who -- I think it's safe to say -- is not about to let Big Food off the hook. Every Happy Meal-type shenanigan just emboldens those who care about public health even more. And the general public is growing impatient with seeing such institutions flex disproportionate amounts of power in ways that hurt society collectively. The resilience and tenacity of the Occupy movement speak to this. When people band together in the name of a shared goal and decide they've had enough of something, history shows the underdog can absolutely prevail. Public health and community groups have proven this with tobacco, with childhood lead poisoning, with seat belt laws, etc. -- and we're adding the food environment to that list.

seat belt laws (1) environmental health (1) ssb (1) personal responsibility (3) indoor smoking ban (1) safety (1) sexism (2) democracy (1) childhood trauma (3) social math (1) framing (14) communication strategy (1) Twitter (1) sugar-sweetened beverages (2) news (2) adverse childhood experiences (3) Penn State (3) sexual health (1) Golden Gate Bridge (2) liana winett (1) nanny state (2) Rachel Grana (1) Big Tobacco (3) HPV vaccine (1) suicide prevention (2) Twitter for advocacy (1) product safety (1) Sandy Hook (2) snap (1) naacp (1) beverage industry (2) Aurora (1) Campaign for Safe Cosmetics (1) Community Coalition Against Beverage Taxes (1) American Beverage Association (1) online marketing (1) community organizing (1) education (1) structural racism (1) regulation (2) gun control (2) Let's Move (1) suicide nets (1) front groups (1) race (1) community health (1) paula deen (1) food deserts (1) suicide barrier (2) Oakland Unified School District (1) Richmond (5) SB-5 (1) sexual violence (2) Tea Party (1) racism (1) sports drinks (1) Berkeley (2) Gardasil (1) Joe Paterno (1) Merck (1) health equity (10) Colorado (1) Black Lives Matter (1) Happy Meals (1) violence prevention (8) world water day (1) public health (67) Jerry Sandusky (3) white house (1) election 2016 (1) news analysis (3) cap the tap (1) SB 402 (1) San Francisco (3) choice (1) journalism (1) Amanda Fallin (1) Donald Trump (2) gatorade bolt game (1) water (1) junk food (2) SSBs (1) media advocacy (22) messaging (3) nonprofit communications (1) Nickelodeon (1) cosmetics (1) food environment (1) Wendy Davis (1) sanitation (1) Dora the Explorer (1) Food Marketing Workgroup (1) emergency contraception (1) PepsiCo (1) SB 1000 (1) tobacco (5) beauty products (1) soda industry (4) default frame (1) diabetes (1) El Monte (3) corporate social responsibility (1) junk food marketing (3) measure N (2) Proposition 29 (1) food industry (4) Citizens United (1) Bloomberg (3) physical activity (1) soda warning labels (1) social change (1) junk food marketing to kids (2) community violence (1) Catholic church (1) summer camps (1) autism (1) food access (1) cigarette advertising (1) weight of the nation (1) abortion (1) water security (1) women's health (2) Chile (1) McDonald's (1) childhood adversity (1) healthy eating (1) ACEs (2) Newtown (1) values (1) gender (1) inequities (1) food justice (1) soda tax (11) industry appeals to choice (1) personal responsibility rhetoric (1) childhood obestiy conference (1) diabetes prevention (1) public health data (1) digital marketing (2) campaign finance (1) privilege (1) FCC (1) reproductive justice (1) media bites (1) collaboration (1) prison system (1) Pine Ridge reservation (1) alcohol (5) Whiteclay (4) Big Food (2) community (1) childhood lead poisoning (1) social media (2) authentic voices (1) food swamps (1) news monitoring (1) gun violence (1) Marion Nestle (1) public health policy (2) genital warts (1) social justice (1) childhood obesity (1) soda (12) Proposition 47 (1) Coca-Cola (3) breastfeeding (3) cancer research (1) filibuster (1) news coverage (1) tobacco tax (1) prevention (1) violence (2) mental health (2) Measure O (1) community safety (1) advocacy (3) Sam Kass (1) george lakoff (1) Johnson & Johnson (1) media analysis (5) Pine Ridge Indian Reservation (2) Connecticut shooting (1) target marketing (7) auto safety (1) Big Soda (2) youth (1) food and beverage marketing (3) food (1) Texas (1) children's health (3) cervical cancer (1) sugary drinks (10) child sexual abuse (5) tobacco industry (2) california (1) political correctness (1) sandusky (2) language (6) Oglala Sioux (3) prison phone calls (1) equity (3) health care (1) obesity prevention (1) government intrusion (1) stigma (1) elephant triggers (1) soda taxes (2) vaccines (1) cancer prevention (1) Telluride (1) obesity (10) institutional accountability (1) marketing (1) apha (2) tobacco control (2) news strategy (1) paper tigers (1) built environment (2) media (7) food marketing (3) new year's resolutions (1) sexual assault (1) chronic disease (2) Michelle Obama (1) Bill Cosby (1) communication (2)
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: