Media advocacy strategy for soda tax measures: Preparing for tough questions

As more soda tax measures hit the ballot, the beverage industry has become increasingly fierce in fomenting opposition. How should advocates respond to questions about government intervention and other hot-button issues? Here are some sample Q&As that may help. Read more >

Food marketing to kids: Real progress requires better protections

Many companies have promised to improve their nutrition standards for the foods they market to kids, yet they still spend $5 million a day targeting children with foods they should avoid. If progress continues at this rate, we won’t see the right balance of food ads until 2033. Read more >

How personal responsibility arguments help industries avoid regulation: Lessons from Big Tobacco and Big Food

Food industry strategies for deflecting criticism are strikingly similar to those once used by Big Tobacco. At this year's APHA, BMSG will share research findings on parallels between the industries and discuss implications for advocates. Read more >

Using media advocacy in public health policy campaigns

How can advocates use the media to advance their policy goals? At this year's meeting of the American Public Health Association, BMSG's Pamela Mejia will discuss media advocacy as a way to shape conversations and policy actions around health and safety. Read more >

Three ingredients for social change that every advocate should know

Being an advocate often means working toward transformative social change in the face of great odds. When a challenge seems too big and we feel discouraged at the thought of tackling it, here are a few insights from BMSG Senior Fellow Lawrence Wallack to help keep us going. Read more >

Food marketing to children is not improving rapidly enough, Lori Dorfman tells White House audience

Aggressive food marketing to children via mobile phones and other digital media is growing explosively and needs to be reined in quickly, BMSG's Lori Dorfman told a White House gathering held by First Lady Michelle Obama and the White House Domestic Policy Council. Read more >

Putting kids' health at risk: How distorted media coverage is undermining a critical vaccine

As students head back to school, many are missing out on a vaccination that could protect them from a lifetime of health problems. Why the HPV vaccine is being underutilized in the U.S., in spite of its proven effectiveness. Read more >

#StandForAdvocacy: How social media helped Wendy Davis in the fight for reproductive justice

The Texas senator's marathon filibuster to block the most restrictive abortion bill in the country was hanging by a thread in the eleventh hour. The bill's fate came down to support from advocates and a savvy social media strategy. Read more >

How I learned to love Twitter: A media advocate's story of success over Big Tobacco

Tobacco use is the leading cause of preventable death in Chile. An advocate explains how she leveraged Twitter to help enact Chile's new indoor smoking ban, one of the most advanced tobacco control laws in the world. Read more >

From me to us: Taking racism from the individual to the structural

Using language that moves racism from a personal issue to a structural one is key to showing how policy changes can benefit entire populations. But what does this mean for those who have experienced the personal pain of racism? How can those experiences fuel efforts to reframe it? Read more >

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