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Foundations come to BMSG when they want to understand better how the news media frame the issues they care about and when they want to provide our services for their grantees. Social change groups, news organizations, universities, and health departments and other government agencies hire BMSG to research the news, conduct training, and advise on media advocacy. We thank The California Wellness Foundation and The California Endowment for supporting projects that allowed us to develop this Web site.
Media Advocacy Plan for Controlling TuberculosisA plan to assist those working in tuberculosis control in the state of California with their strategic communications with the public. project details
Working Upstream: Skills for Social ChangeA project to develop and disseminate a curriculum for teaching public health advocacy in public health schools and programs. project details Communicating for ChangeA project to train public health leaders across California to engage the media strategically to advance community health. project details Healthy Eating, Active Communities (HEAC)A 4-year project to train community groups in the HEAC initiative in California about local strategies to limit food and beverage marketing that targets children, and to support their media advocacy efforts. project details Mapping the Debate on FoodA project to learn how food is discussed in the news coverage and industry literature. project details Raising Voices for Children's HealthA project to analyze how the news media covers children's health issues and to use the findings in media advocacy training for children's health advocates. project details
The California Wellness Foundation Framing Violence Amoung YouthA project summarizing what is known about how to best frame violence amoung youth. project details Violence Prevention InitiativeA 10-year project to build the capacity of violence prevention advocates participating in a statewide violence prevention initiative to interact with the media and the public. project details Reporting On ViolenceA project to give journalists the data and skills to provide consumers of news with more accurate and comprehensive information on violence and violence prevention. project details
Family Assets InitiativeA project to help 10 statewide children's advocacy organizations across the U.S. interact with the news media to advocate for policies that support low-income and working families. project details
Strengthening the Public Health Debate on Handguns, Crime, and SafetyA project to strengthen public health advocates' ability to shape the public debate on the relationship between handguns, crime, and safety. project details
Labor Project for Working Families Paid Family LeaveA project to develop strategic communications and train advocates to interact with the media to advocate for paid family leave in California. project details
The David and Lucile Packard Foundation Talking About Child CareA project to help community organizations increase public support for public investments in child care. project details
Partnership for the Public's Health Partnership for the Public's HealthA project to help grassroots community activists and health departments advance their public-health goals through the media. project details
Framing Violence Among YouthA project summarizing what is known about how to best frame violence among youth. project details Rapid Response Media NetworkA collaboration with the Strategic Alliance for Healthy Food and Activity Environments to support media advocacy among advocates in California. project details
Buck Tobacco SponsorshipA project to help public health advocates eliminate chewing-tobacco companies' sponsorship of California rodeos. project details
The Robert Wood Johnson Foundation Communities Creating Health EnvironmentsA national capacity building initiative to support diverse, community-based organizations and indigenous groups with proven track records in developing and organizing for effective, culturally competent policy initiatives that address the root causes of childhood obesity at the local levels. project details Digital Food and MarketingA study to examine how the new marketing practices are fundamentally transforming how food and beverage companies do business with young people in the 21st century. project details Food Marketing in the NewsA food marketing project to identify the best and worst food practices, asses their impact on children and youth, and inform policy makers and the public about how the practices and their effects. project details Interactive Tobacco and Alcohol MarketingA descriptive study to identify and analyze the emerging tobacco and alcohol digital marketing practices. project details
The Advertising StoryA study of the context of the Ad Council/Coalition for Healthy Children’s obesity prevention messages in TV and Web-based advertising. project details Accelerating Progress on ObesityA project to extract lessons for advocates from tobacco, alcohol, guns, and motor vehicles to apply to policy advocacy on nutrition. project details
Substance Abuse Policy Research Program
Interactive Tobacco and Alcohol MarketingA descriptive study to identify and analyze the emerging tobacco and alcohol digital marketing practices. project details
Yale University Rudd Center for Food Policy and Obesity
Food Marketing Discussions and DepictionsA To conduct an ongoing, prospective assessment of how food marketing issues are portrayed on opinion pages and to investigate the content of Web sites targeting children from cereal, fast food, and sweetened beverage manufactures. project details Food Marketing in the NewsA food marketing project to identify the best and worst food practices, asses their impact on children and youth, and inform policy makers and the public about how the practices and their effects. project details |
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