A new study from BMSG and the Public Health Advocacy Institute explores the expensive and elaborate CSR campaigns that the soda industry is using to forestall government regulation and shift the blame for its products' health harms onto consumers. The tactics echo those employed by big tobacco firms.
Borrowing tactics from the tobacco industry, major soda companies are using corporate social responsibility campaigns to improve their public image and forestall government regulation and taxes on sugary drinks, according to a paper by BMSG and PHAI published last week in the journal PLoS Medicine.
A new study from BMSG and the Public Health Advocacy Institute compares the corporate social responsibility campaigns of the soda and tobacco industries. The authors say that both industries have used CSR to normalize their products and corporate image.
Writing for the online journal PLoS Medicine, researchers from BMSG and PHAI say that the soda industry is using "corporate social responsibility" campaigns to counter concerns about their products' connections to obesity and related health problems. The campaign tactics echo those used by the tobacco industry to improve its image.
The journal PLoS Medicine has begun to publish a series of articles that explores the role of Big Food in influencing health. The series includes a study from BMSG and the Public Health Advocacy Institute that draws parallels between the marketing tactics of soda companies and the tobacco industry.