The effect of "weak" regulations regarding the control of target marketing of unhealthy food and beverages to children in Mexico is in essence the same as not having any regulations whatsoever, according to a new report by the Alliance for Healthy Nutrition. BMSG's Fernando Quintero was among the group of international experts on target marketing to children who provided information on the impacts of junk food markeing.
During a presentation in Mexico City of the newly released report, "Marketing of food and beverages to children: Industry strategies," experts in nutrition, communication and children's rights advocates, including BMSG's Fernando Quintero, provided testimony regarding the need for stricter regulations around target marketing to children.
Citing BMSG research on news coverage of domestic violence, this Washington Post article discusses how some of the language that media use to report on domestic homicides lets perpetrators off the hook by rationalizing their behavior.
Soda consumption isn't just a health issue — it's a social justice issue. As BMSG's Lori Dorfman points out in this article, soda companies aggressively market to youth of color and do so by exploiting cultural identities, music and images.
Young people of color face steeper risks of diet-related illness and, as BMSG Director Lori Dorfman explains, an avalanche of food marketing targeted at them both online and off. "Marketing," she says, "is integrated in all aspects of their lives."