Cigarette maker Philip Morris recently spent $2 million on domestic violence programs nationally and $108 million on the advertising campaign to tell us about it. Tobacco can't be advertised on TV, but tobacco makers' token support of good causes can. BMSG director Lori Dorfman tells us why the company's contribution to domestic violence has nothing to do with giving to charity and everything to do with telling us what a good corporate citizen it is. This story is reprinted from Prevention File.
Tobacco giant Philip Morris is trying to deflect attention from its production of deadly products by pumping millions of dollars into charities such as domestic violence programs. BMSG director Lori Dorfman says that the company's charitable contributions are nothing more than a line item in their advertising budget.
Berkeley Media Studies Group was a source for this story on portrayals of children in the news. Coverage often characterizes children in a negative light, reporting on them as they relate to school shootings, drugs and sexual abuse. But a growing number of journalists are trying to change that. They are broadening their coverage to include everyday issues like child care and homework.
A study analyzing coverage of youth violence issues in California concludes that newspapers create a misleading and frightening picture of violence and its dangers to kids. The study, from BMSG, offers recommendations on how journalists can broaden their reporting from only asking what happened to investigating potential reasons such as gun accessibility to understand why it did.