You won't catch the food industry saying the label "natural" is meaningless or that they spend billions creating and marketing foods that makes kids overweight and obese. But you will find evidence of the latter in much of BMSG's work, which is highlighted in this article.
Shoe company Skechers USA has launched a cartoon series on pay TV featuring three superhero characters each created to promote a specific line of Skechers shoes to kids. The show, essentially a 30-minute commercial, may violate FCC regulations, and the Campaign for a Commercial Free Childhood wants it off the air. Berkeley Media Studies Group, along with other advocacy groups, has signed onto the campaign's petition out of concern that the Skechers show could open the door to similar commercials from junk food marketers.
When schools collaborate with local government and organizations to share resources like park space and athletic fields or to offer services like after-school programs and adult literacy classes, they benefit the entire community, not just students. The trouble is, school districts and municipalities don’t collaborate as much as they could or would like to. This article, authored by BMSG staffer Heather Gehlert, explores the unintended consequences of that lack of collaboration and offers recommendations to change it.
According to a new study, companies like Captain Morgan and Budweiser have become extremely savvy at targeting young audiences. BMSG's Heather Gehlert describes some of the new techniques the alcohol industry is using to market to kids online and blur the lines between editorial and advertising content.
Alcohol companies are increasingly using the latest new media technologies -- including cell phones, social networking sites, YouTube and other features of the expanding digital universe -- to reach young drinkers, a new report from Berkeley Media Studies Group and the Center for Digital Democracy contends. Additional media coverage is available at http://digitalads.org/alcohol.php.