BMSG In the News

by Randy Shaw | Beyond Chron
Monday, November 10, 2014

For all the phone calls, framing and other standard grassroots campaign techniques, what distinguished this year's soda tax campaigns in Berkeley and San Francisco was their powerful use of social media, which was amplified by organizations including BMSG.

by Robin Abcarian | Los Angeles Times
Thursday, November 6, 2014

Berkeley, California, has succeeded in passing a tax on sugary drinks. The win comes in spite of the soda industry's history of underhanded tactics, detailed in previous BMSG research, used to defeat such measures.

by Lisa Aliferis | KQED's State of Health
Wednesday, November 5, 2014

Voters in Berkeley have passed the nation's first soda tax focused on prevention and improving kids' health. In doing so, BMSG Director Lori Dorfman explains, the city continues its long history "of being first to a new cause that's later embraced more broadly." This article also appeared on Southern California Public Radio.

by Dana Woldow | Beyond Chron
Wednesday, November 5, 2014

Berkeley has led the nation in passing the first excise tax on sugary beverages. BMSG's Lori Dorfman joins other public health professionals in explaining why other communities will follow suit.

by Elisa Batista | MomsRising.org
Monday, September 15, 2014

The soda industry has spent hundreds of thousands of dollars to defeat a soda tax in Berkeley. To raise awareness of such tactics and to make the case for a tax on soda, MomsRising recently co-sponsored an educational panel featuring BMSG Director Lori Dorfman, among others.

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