BMSG In the News

by Larry Cohen | The Huffington Post
Tuesday, November 18, 2014

Media reporting and public buzz can help smart public health policy, such as Berkeley's soda tax, can gain traction quickly, explains Prevention Institute Executive Director Larry Cohen. Referencing BMSG's Lori Dorfman, he discusses how this soda tax victory, and even failed soda tax efforts before it, help to shape social norms and advance public health.

by Randy Shaw | Beyond Chron
Monday, November 10, 2014

For all the phone calls, framing and other standard grassroots campaign techniques, what distinguished this year's soda tax campaigns in Berkeley and San Francisco was their powerful use of social media, which was amplified by organizations including BMSG.

by Robin Abcarian | Los Angeles Times
Thursday, November 6, 2014

Berkeley, California, has succeeded in passing a tax on sugary drinks. The win comes in spite of the soda industry's history of underhanded tactics, detailed in previous BMSG research, used to defeat such measures.

by Lisa Aliferis | KQED's State of Health
Wednesday, November 5, 2014

Voters in Berkeley have passed the nation's first soda tax focused on prevention and improving kids' health. In doing so, BMSG Director Lori Dorfman explains, the city continues its long history "of being first to a new cause that's later embraced more broadly." This article also appeared on Southern California Public Radio.

by Dana Woldow | Beyond Chron
Wednesday, November 5, 2014

Berkeley has led the nation in passing the first excise tax on sugary beverages. BMSG's Lori Dorfman joins other public health professionals in explaining why other communities will follow suit.

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