Celebrity endorsements are a common marketing strategy among food and beverage companies. BMSG researcher Andrew Cheyne says such endorsements, particularly those from professional athletes, can send mixed messages to kids about health.
Drawing on BMSG research and an interview with Director Lori Dorfman, Anna Lappé highlights the parallels between alcohol and tobacco industry marketing and the strategies Big Soda uses to target youth, especially youth of color.
In light of BMSG research showing that it's easier to influence land-use policies, such as fast-food zoning, on the grounds of aesthetics rather than public health, is it time for advocates to change their tactics?
by Helena Bottemiller Evich, Chase Purdy |
Wednesday, December 31, 2014
The Federal Trade Commission has given up on tracking how much the food industry spends to promote unhealthy foods to children, a setback for advocates who want to rein in junk food marketing. BMSG's Lori Dorfman says that if the FTC and Congress don't step up on this issue, advocates will look to state and local policy options instead.