BMSG In the News

by Alexandra Sifferlin | TIME.com
Monday, September 16, 2013

Should the same high-profile celebrities who promote sugary drinks be a part of campaigns to improve children's health? BMSG's Andrew Cheyne weighs in on the confusing message it sends kids when a campaign's messenge and messenger are in conflict.

by Alexandra Sifferlin | TIME.com
Thursday, August 29, 2013

A new study shows that fast food companies rely heavily on toys and games, not food itself, to lure young customers and create lifelong connections with them. Quoted in this article for TIME, BMSG's Andrew Cheyne explains why this type of marketing is of particular concern to public health advocates.

by Kristin Salaky | The Daily Meal
Monday, August 5, 2013

Researchers, including BMSG's Andrew Cheyne, are helping to shed light on the real goals behind industry-funded health studies: to improve soda companies' image and increase sales.

by Alexandra Sifferlin | TIME.com
Friday, August 2, 2013

Corporate social responsibility campaigns are a favorite tactic of soda companies to deflect criticism and manage their image. In this article, BMSG's Andrew Cheyne explains how these campaigns allow the soda industry to shift the blame for their products' health harms onto consumers and obscure the need for regulation.

by Chris Weller | Medical Daily
Friday, August 2, 2013

Borrowing from Big Tobacco's playbook, Coca-Cola has funded a study on diet and health in an attempt to cast itself as a good corporate citizen when it is anything but. As BMSG's research team lead Andrew Cheyne reminds us, the goal behind such studies and other image management tactics is simple: to sell more sugary drinks.

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