The purpose of Coca-Cola's ad, which highlighted America's diversity, wasn't just to celebrate the reality of a multi-ethnic country. Citing BMSG research on target marketing, Jill Filipovic shows it was to sell soda to rapidly-expanding but vulnerable populations, even if that means contributing to serious health problems, exploiting divides in class and education, and exacerbating racial inequality.
Responding to criticism of first lady Michelle Obama's emphasis on her role as "mom-in-chief," MomsRising Executive Director Kristin Rowe-Finkbeiner makes the case that the real feminist issue is undermining women because they are mothers. This often leaves them economically insecure and struggling to put food on the table, making it a public health issue too. BMSG Director Lori Dorfman notes the positive steps that the first lady has taken to prioritize kids' health to the benefit of moms, families and entire communities.
by Elizabeth Brotherton-Bunch |
Thursday, November 21, 2013
As childhood obesity advocates look to protect the public from unhealthy food and beverage products and marketing, they should study how an early group of public health advocates took on another industry Goliath -- and won. New research from BMSG and the Public Health Advocacy Institute examines how cigarettes were portrayed during the early years of tobacco control and discusses how this influenced the movement to reduce smoking and what this means for advocates fighting other public health battles today.
From clean air laws to safe drinking water standards, many of the life-extending public health advances that we now take for granted were unpopular when first proposed. Speaking at a recent California legislative hearing on the government's role as an essential protector of public health, BMSG's Andrew Cheyne reminds advocates and decision-makers that policy change happens over the long haul.