The documents show how the sugary industry manipulated science and the media in an effort to influence public opinion and silence critics. The tactics, says BMSG's Andrew Cheyne in a video accompanying this article, mirror those of other industries that "put profits before health."
Taxing sugary drinks is a way to improve the public's health. BMSG's Lori Dorfman explains why, in spite of obvious health benefits, there is little support for such a tax and what this means for future public health efforts.
by Mark Anstoetter, Madeleine McDonough |
Friday, March 1, 2013
BMSG and Yale University's Rudd Center for Food Policy and Obesity have published a report criticizing top cereal manufacturers for targeting children with "sophisticated online marketing techniques," such as advergames, video and viral marketing.
Using tobacco control as an example, BMSG's Heather Gehlert explains that effective health campaigns all have one thing in common: They go beyond attempts to influence individual behavior and push for policy changes to improve our environments.
In a February commentary for the American Journal of Preventative Medicine, BMSG's Lori Dorfman addresses the challenges in arguing for taxes on sugary beverages and advocates for continuing efforts to enact policy.