From clean air laws to safe drinking water standards, many of the life-extending public health advances that we now take for granted were unpopular when first proposed. Speaking at a recent California legislative hearing on the government's role as an essential protector of public health, BMSG's Andrew Cheyne reminds advocates and decision-makers that policy change happens over the long haul.
A report from Yale's Rudd Center for Food Policy & Obesity has found that a large number of professional athletes have food and beverage brand endorsements. As BMSG research Andrew Cheyne notes, when these athletes and other role models simultaneously promote healthy lifestyles and junk food, it sends kids a conflicting message.
In an effort to get Nickelodeon to reject unhealthy food advertising, advocacy groups including the Center for Science in the Public Interest and BMSG, have published an ad in the Hollywood Reporter that shows how the entertainment giant allows popular cartoon characters to be used as vehicles for marketing junk food to children.
Following a message from the first lady at a White House convening on food marketing to children, BMSG's Lori Dorfman, along with representatives from government and industry, discussed ways to improve the food marketing environment in ways that better support kids' health.