BMSG In the News

by Dan Satherley | 3 News
Wednesday, June 20, 2012

The marketing strategies of soda companies are having a negative influence on public health, and experts are asking the government to put them under closer scrutiny. In an article for the online journal PLoS Medicine, authors from BMSG and Public Health Advocacy Institute draw parallels between these strategies and those of Big Tobacco.

by Carrie Gann | ABC News
Wednesday, June 20, 2012

In the 1990s, the tobacco industry launched sophisticated marketing campaigns to distract consumers from the health harms of its products. Now, according to a new article from BMSG and the Public Health Advocacy Institute published in PLoS Medicine, soda companies are taking a similar approach to deflect criticism of links between sugary beverages and obesity.

by Roxanne Palmer | International Business Times
Wednesday, June 20, 2012

Writing for the online journal PLoS Medicine, BMSG and the Public Health Advocacy Institute say that the soda industry is using "corporate social responsibility" campaigns to improve its image and skirt responsibility for its products' health consequences, much the way Big Tobacco once did.

by Katy Bachman | Adweek
Wednesday, June 20, 2012

In a letter to the FTC, public health groups including the Public Health Advocacy Institute and BMSG asked the agency to investigate a Claritin ad tie-in with the movie Madagascar 3, saying it is dangerous and deceives children.

by Katie Thomas | The New York Times
Wednesday, June 20, 2012

Public health advocates from BMSG and other groups have said in a letter to the FTC that drug-maker Merck is marketing its Claritin children's allergy medicine directly to kids using packages that feature characters from the popular movie Madagascar 3.

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