Corporate social responsibility (CSR) campaigns are a growing trend in the business world. Yet, too often these campaigns make brands appear more environmentally or socially responsible than they really are. The Pepsi Refresh Project, which awards funds to philanthropic organizations based on input and votes from Pepsi consumers (who amass more clout by drinking more Pepsi products), is a case in point. BMSG's Andrew Cheyne, quoted in this article, calls such CSR efforts "diversion tactic[s]."
A coalition of advocacy groups including the Center for Digital Democracy and Berkeley Media Studies Group have charged five major marketers with violating the Children's Online Privacy Protection Act. The coalition has filed five separate complaints with the FTC, saying the marketers are engaging in "unfair and deceptive marketing practices that use refer-a-friend campaigns to induce children to engage in viral marketing."
McDonald's, General Mills, Subway, Nickelodeon and the Cartoon Network could all be violating online privacy rules designed to protect children. BMSG has joined the Center for Digital Democracy and 15 other groups in urging the Federal Trade Commission to investigate and take action to stop the violations.
Six child-targeted websites asking young visitors to "tell a friend" or "refer a friend" may be violating children's online privacy laws. BMSG has joined The Center for Digital Democracy and 15 other children's health, privacy and consumer advocacy organizations in urging the Federal Trade Commission to investigate these practices.
A coalition of children's, health, privacy and consumer advocacy organizations, led by the Center for Digital Democracy and including Berkeley Media Studies Group, has filed five separate complaints this week with the Federal Trade Commission, calling for an investigation into possible violations of the Children's Online Privacy Protection Act by major marketers.