Coca-Cola recently launched an anti-obesity ad campaign that, however indirectly, acknowledges the company's role in weight gain. BMSG's Lori Dorfman compares the move to one from Big Tobacco in 1954. Following growing evidence linking tobacco to cancer, industry executives publicly acknowledged the connection in hundreds of U.S. newspapers. (Registration required to view full article)
The Sandy Hook school shooting is yet another wake-up call to the nation about the need to stop gun violence. Yet keeping the issue in the media spotlight and mustering the necessary political willpower to make substantive policy changes may prove difficult. As BMSG research shows, this was the case after Columbine. Will this time be different?
The Food Marketing Workgroup, a coalition of health groups led by the Berkeley Media Studies Group and Center for Science in the Public Interest, is pushing Viacom to implement stronger nutritional standards for the foods marketed on the Nickelodeon, the largest entertainment company for kids.
Berkeley Media Studies Group has joined hundreds of U.S. health groups and experts in urging Nickelodeon and its parent company Viacom to stop marketing junk food to children. Of the food ads shown on Nickelodeon, 80% are for unhealthy foods.
The Federal Trade Commission is moving to overhaul rules that currently allow major corporations to improperly collect children's information online and without parents' awareness. The action comes on the heels of a complaint that advocates including BMSG and the Public Health Institute filed with the FTC.