Using tobacco control as an example, BMSG's Heather Gehlert explains that effective health campaigns all have one thing in common: They go beyond attempts to influence individual behavior and push for policy changes to improve our environments.
In a February commentary for the American Journal of Preventative Medicine, BMSG's Lori Dorfman addresses the challenges in arguing for taxes on sugary beverages and advocates for continuing efforts to enact policy.
As part of a conversation about the link between violence in the media and aggression in real life, BMSG's Lori Dorfman reframes the issue of media violence from one of free speech to one of money. She points out the "symbiotic relationship between media makers and gun manufacturers" and calls for movie and video-game producers to do more to protect children.
Coca-Cola recently launched an anti-obesity ad campaign that, however indirectly, acknowledges the company's role in weight gain. BMSG's Lori Dorfman compares the move to one from Big Tobacco in 1954. Following growing evidence linking tobacco to cancer, industry executives publicly acknowledged the connection in hundreds of U.S. newspapers. (Registration required to view full article)
The Sandy Hook school shooting is yet another wake-up call to the nation about the need to stop gun violence. Yet keeping the issue in the media spotlight and mustering the necessary political willpower to make substantive policy changes may prove difficult. As BMSG research shows, this was the case after Columbine. Will this time be different?