Stay on point: How to infuse your communications with an agenda to advance racial and health equity
Date: May 29, 2019
In this webinar for the National Collaborative for Health Equity, BMSG’s Katherine Schaff and Shaddai Martinez Cuestas introduced participants to message framing. They also discussed the components of an effective message, shared ways to ground messages in shared values, and offered insights from narrative research that suggests advocates should name race overtly in their communication about social justice.
Access the webinar recording and slides.