Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: PR Newswire
Tuesday, October 28, 2014

The parent company of Dunkin Donuts and Baskin-Robbins is partnering with the NAACP to increase the number of franchised businesses owned by people of color. This partnership gives the company an opportunity to seem as though it is involved in the community.

Source: Ad Week
Tuesday, October 28, 2014

The app targets millennials by allowing consumers to find nearby locations, checkout with a credit care and save favorite items. The company is trying to generate buzz by launching the app and removing its other social media presence, leaving only a post with the hashtag #onlyintheapp

Source: Food Navigator
Monday, October 27, 2014

Dr Pepper Snapple (DPS) has been selling the Mexican sparkling water brand, Penafiel, aiming to increase its market with Latino consumers. DPS CEO Larry Young explains, "we have very targeted hispanic markets that we work in -- we're starting to get some real learnings from bringing the Penafiel in from Mexico."

Source: Advertising Age
Monday, October 27, 2014

In a wave of nostalgia, the Eggo waffle brand is relaunching its old campaign as part of a larger online media campaign that will also target Latino markets. The company is seeking to modernize the campaign by featuring a family using their phones and social media while refusing to share their waffle.

Source: The Washington Street Journal
Friday, October 17, 2014

General Mills' Chief Marketing Officer reflects on the success of his company's groundbreaking 2013 advertisement, which featured a multicultural family. He urges marketers to target multicultural consumers, since "the growth is all in multicultural," and "there's still lots of opportunities for marketers to really make them part of their brand.

Source: Advertising Age
Friday, October 17, 2014

Chobani is using child-targeted marketing in their push for Chobani Tots. The product will target children aged six months to 2-years old.

Source: Media Post
Thursday, October 16, 2014

This industry analysis encourages companies to use corporate social responsibility campaigns with a global focus to reach teens and Millennials. The author urges marketers to "[highlight] the larger international impact" of their programs, which will "help connect teens to the cause and encourage them to see the brand (and themselves for supporting the brand) as part of the global community."

Source: Media Post
Wednesday, October 15, 2014

Diet Coke's latest advertisement features superstar Taylor Swift playing with "the ultimate video secret weapon: kittens."  The ad, which ends with Swift plugging her new album, is part of a larger cross-promotional effort to reach the singer's huge fan base of teens and children.

Source: Ad Age
Monday, October 13, 2014

Subway is marketing to "fickle and unpredictable" teens through a web series about teen Subway employees. "The 4 to 9ers" was designed by content developers to appeal to "what [is] meaningful to teenagers."

Source: PR Newswire
Friday, October 10, 2014

The company hired a celebrity chef to create recipes using its Abuelita hot chocolate. The campaign will include appearances at supermarkets in Latino communities as well as a Facebook page.

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