Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Ad Age
Monday, April 6, 2015

Advertising Age is dedicating an issue to multicultural marketing, releasing a series of articles on how to target market to people of color. Piggybacking off news that non-Hispanic whites will be the minority in 2044, Advertising Age is encouraging food, entertainment, and sport companies target this population in order to increase revenue.

Source: Media Post
Friday, April 3, 2015

Subway is bringing back its spokesman Jared for a new advertising campaign that's intended to drive social media engagement with the brand. The advertisements, aired during Final Four coverage, reintroduced Jared to Millennials while reinforcing connections with the brand and emphasizing Subway's "better-for-you" image.

Source: Media Post
Wednesday, April 1, 2015

Denny's is using popular characters from DreamWorks Animation films as part of an interactive kids' menu designed to engage kids and their parent with puzzles, games, social media outreach and digital content. Note that this industry press writeup takes care to mention that some of the items on this menu are approved by Kids LiveWell, which is an industry program.

Source: The Washington Street Journal
Sunday, March 29, 2015

Mountain Dew plans to bring back its well-known "Do the Dew" slogan for a global campaign that will include social media components. The brand is trying to distance itself from its previous focus on extreme sports, but they're still focused firmly on connecting with young men. Executives claim that the brand is well-suited to global outreach because its target audience (male millennials) "has a lot more in common with each other than they have differences" and is highly engaged online.

Source: Media Post
Friday, March 27, 2015

Unilever is launching 16 new frozen dessert lines this summer. Several of them, including the Frozen-themed treats highlighted here, clearly aim to reach children through product and promotion-based strategies.

Source: Media Post
Wednesday, March 25, 2015

The new campaign aimed at Latino consumers will feature popular Spanish-language television show hosts inviting celebrities to do unusual or challenging tasks they have always wanted to complete. Viewers are invited to share their own photos with the Dr Pepper logo and a caption about something they always wanted to try.

Source: The Huffington Post
Tuesday, March 24, 2015

Law professor Bill Bogart comes down firmly against marketing fruits and vegetables to children, and does some food industry denormalization in the process: for example, he points out that the food industry will be quick to point to fruit and vegetable advertising as a justification to excuse any marketing to children.

Source: Media Post
Monday, March 23, 2015

In order to promote the return of Chicken Fries and target young consumers using digital strategies, Burger King is launching a keyboard of chicken fries emojis. The company will also run ads for the Fries during March Madness.

Source: Progressive Grocer
Friday, March 20, 2015

The company signed a deal to become the Official Snacks of Major League Soccer as part of its #PassTheLove campaign, which it uses to market to sports consumers nationwide. Partnering with the MLS gives Mondelez more access to soccer consumers, a huge section of which are Latinos. It provides them access through television advertisements and products within the stadium.

Source: Mother Jones
Friday, March 20, 2015

Almost a quarter of schools in the United States sell fast food brands in their school cafeterias. Fast food companies also partner with schools for fundraisers or educational events. This article outlines five ways McDonald's targets school-age children.

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