Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: PR Newswire
Friday, October 10, 2014

The company hired a celebrity chef to create recipes using its Abuelita hot chocolate. The campaign will include appearances at supermarkets in Latino communities as well as a Facebook page.

Source: Ad Week
Friday, October 10, 2014

Sour Patch Kids is targeting teens through its use of YouTube stars in its video series "Breaking Out." The series follows four teenagers while also using Sour Patch Kids characters. It is part of Mondelèz International's goal to move 10% of its global advertising to online content.

Source: The Wall Street Journal
Thursday, October 9, 2014

Marketing companies are using publicly shared photos on Instagram and Pinterest to search, scan, store or repurpose images to draw insights for advertisers. Laying out the potential impact of this practice, Joni Lupovitz, vice president at Common Sense Media, explains,"This is an area that could be ripe for commercial exploitation and predatory marketing."

Source: Adweek
Monday, October 6, 2014

Millennials are becoming a more and more popular demographic for marketers. This outlines how advertisers can target this demographic. It includes infographics about what appeals to this particular group.

Source: Hispanic Retail 360
Saturday, October 4, 2014

The "El Grito" contest involves voting for "Best Grito" on the company's Facebook page. The convenience store company is also using National Taco day to sell more tacos by offering consumers free breakfast tacos who upload photos of them eating tacos to Stripes' Facebook page.

Source: Media Post
Friday, October 3, 2014

Denny's is partnering with an animation studio to create videos featuring characters based on items from its Grand Slam breakfast. In a digital marketing technique aimed at Millennials and children, the series will be promoted through its social media sites - Tumblr, Pinterest, Instagram, Facebook, Twitter and YouTube.

Source: Ad Age
Wednesday, October 1, 2014

Snack giant Mondelez looks to Google technology and child-targeted advertising icons for new deal focusing on online video, which presumably will primarily reach youth. Mondelez spends approximately $200 million on measured media in the United States.

Source: The Baltimore Sun
Monday, September 29, 2014

Designed to encourage children aged 2-5 to eat their vegetables, Sesame Workshop, the Produce Marketing Association and the Partnership for a Healthier America have teamed up to display Muppet characters on packaging, marketing and in-store signs and promotions.

Source: PR Newswire
Friday, September 26, 2014

Through in-restaurant, social media, TV and radio promotions, consumers will be given the opportunity to meet Taylor Swift. Customers have to buy a sandwich and Diet Coke to enter the contest, in what is a clear example of a celebrity endorsement used to target teens and children, the majority of the Taylor Swift fan base.

Source: Food Navigator
Friday, September 26, 2014

The company credits its new flavors, as well as its Non-GMO Project verification process, for its increase in sales, explaining that these "are central to the appeal the brand has with Millennial consumers." The company plans to continue to target Millenials as it rolls out its new products. 

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