Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: PR Newswire
Thursday, December 11, 2014

The article notes that 2015 is the 75-year anniversary of Pepsi creating a marketing team to specifically target African Americans with their products. While the goal of increasing diversity among marketing professionals is praiseworthy, this initiative also serves the company's goals of creating goodwill among African Americans, a community disproportionately impacted by health impacts of Pepsi's products.

Source: Media Post
Wednesday, December 3, 2014

Tecate targets bicultural Latino men with "manfidence" campaign, which will rely heavily on social media outreach.

Source: Hispanic PR Blog
Tuesday, December 2, 2014

In addition to a television advertisement on Univision's Sabado Gigante, the campaign includes a Spanish-language hashtag (#Hazalguienfeliz) that social media users are encouraged to share with their friends.

Source: Media Post
Tuesday, December 2, 2014

Mountain Dew has launched a music talent contest as part of ongoing efforts to target young people through its Green Label Art platform, which "reaches out to skateboarders and other young people through art activities and promotions."

Source: Food Navigator
Tuesday, December 2, 2014

Cargill and Innova Market Insights have highlighted ten trends we can expect to see from chocolate companies in 2015. Highlighted is the targeting of millennials, considered to have an impact on food because they spend a lot of time online and are socially conscious. In order to capitalize on this, chocolate companies label their chocolate as containing sustainable and certified cocoa products.

Source: PR Newswire
Monday, December 1, 2014

Dunkin' Donuts currently has locations on 65 campuses, mainly located in the most populated parts of the campus - student unions, dining commons and campus centers. The vice president of global franchising and business development labels campuses "an important area of growth" and mentions a continued plan to incentivize campuses to open a franchise.

Source: Market Wired
Monday, December 1, 2014

The company is seeking to appeal to nutrition-conscious parents as well by introducing fruit options in their Happy Meals. The fruit are easy to peel oranges labeled "Cuties" that have been tested in Texas before being rolled out nationwide. Go-Gurt will also be included as an option for a side.

Source: Design Force
Monday, December 1, 2014

President and Creative Director of Design Force, Inc is encouraging companies to target children because they infleunce the purchasing power of families. He explains that companies can ensure brand loyalty through appealing to children's emotions.

Source: Buzzfeed
Wednesday, November 26, 2014

The Youtube vloggers were hired by Mondelez UK, in a move targeting young consumers, the main audience of these videos. The videos were criticized for not being clearly labeled as advertising but rather presented as a challenge in which the audience should participate.

Source: Ragan's PR Daily
Tuesday, November 25, 2014

Claiming to be acting in response to America's changing eating habits, Kellogg's is moving away from breakfast food to focus more on snacks. The article predicts an increase in marketing campaigns that target specific demographics, especially youth.

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