Eye On Marketers

Over the summer, Monster Energy is ramping up its efforts to target young men with a front-of-package promotion that offers customers a chance to win branded team gear.

According to new research, children and teens are the highest consumers of snack foods and eat more than 1,000 snack foods a year, on average. Kids are most likely to select snack foods that they describe as "fun to eat," including chips and cookies.

In this interview for the FoodBev.com podcast, Coca-Cola's vice president of public affairs and communications claims the brand is committed to the environment and public health, in spite of clear links between sugary beverages and health problems like obesity and diabetes.

Wendy's newest campaign targets Latino customers with a series of commercials featuring the fictional Rojos family. According to the company, the commercials are intended to demonstrate that the chain "shares the same values as the Hispanic community." Wendy's hopes the campaign will boost the company's popularity among Latinos. To that end, the commercials will appear in English and Spanish through the end of the year and will be supported by digital media, social media, in-store promotions, and local events.