Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Food Navigator
Tuesday, March 3, 2015

A study from University of Oregon suggests that children's taste palates are changing in response to the nutrient-poor, calorie-dense food marketing directed at them. The coordinator of the Children's Food Campaign explains, "Whilst young children may have innate preferences for slight sweetness, manufacturers and marketers have exploited this so that the taste profile/preference of children is warped."

Source: Adweek
Tuesday, March 3, 2015

The brands are marketing the pursuit of happiness as a means of attracting millennials and promoting the idea that these brands can help millennials achieve happiness through securing a strong brand loyalty. Strategic insights director for ZenithOptimedia Worldwide explains, "By understanding how millennials find fulfillment in their lives, brands can play a meaningful role to support and enhance their pursuit of happiness."

Source: PR Newswire
Monday, March 2, 2015

Pizza Hut is using National Reading Month to encourage literacy program alumni to encourage children to read through posting photos on social media with the hashtag #BOOKITkid for the chance to win a personal pan pizza. The company is using BOOK IT as a means to connect with children while showing corporate social responsibility. 

Source: The Wall Street Journal
Monday, March 2, 2015

Target is moving away from foods millennials don't like in favor of foods they do - they are offering less processed and packaged foods, and more granola and yogurt. Target is appealing towards this market because they are becoming a greater part of Target's consumer base.

Source: Ad Age
Friday, February 27, 2015

In a holiday peg, PepsiCo, Oreo, and McDonald's are using Chinese New Year (also known as the Lunar New Year) to market their products to Chinese communities, both inside and outside of China.

Source: Food Navigator
Friday, February 20, 2015

The World Health Organization states that there is strong evidence linking targeted marketing to unhealthy diets in children. As such WHO has developed a nutrient profiling tool to help countries identify unhealthy foods based on saturated fat, trans fat, salt and added sugar, and restrict their marketing to children.

Source: Medical Daily
Thursday, February 19, 2015

The Center for Science in the Public Interest (CSPI) has encouraged Taylor Swift to withdraw from her sponsorship deal with Coca-Cola. The center cites her influence on young people as well as the damaging effect Coca-Cola has on that demographic. Executive Director Michael Jacobson explains, "[Celebrities] shouldn't use their influence, especially their influence over children, to market junk food." 

Source: Ad Week
Thursday, February 19, 2015

In a novel example of target marketing through language choices, Coca-Cola Puerto Rico is using emojis, the "second language" for young consumers, to "connect on a deeper level with our most important demographic." 

Source: PR Newswire
Wednesday, February 18, 2015

The Festival is a live entertainment event with musicians and comedians performing for around 550,000 attendees. Essence Communications Inc, a media company dedicated to African American women, hosts the festival. Coca-Cola's sponsorship gives the company an opportunity to expand their consumer base in the African American community.

Source: Mobile Marketer
Tuesday, February 17, 2015

In a promotion targeting youth, any time fans create a beverage mix using the app, they can receive a code that allows them to enter a chance to win prizes including a trip to a Lady Antebellum concert. 

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