Eye on Marketers

Thursday, June 30, 2011

Melanie Warner takes fast food chains Carl's Jr. and Hardee's to task for promoting "simple," "wholesome", and "hand made" menu items that are anything but.

Thursday, June 30, 2011

Marion Nestle analyzes the difficulties that PepsiCo faces as it attempts to push "healthier-for-you" products instead of sodas and snack foods.

Thursday, June 30, 2011

Kraft Foods is attempting to update its image through an aggressive campaign involving social media and other strategies. WSJ registration required to view full article.

Thursday, June 30, 2011

KFC's latest marketing efforts include a relaunch of grilled chicken, and the unveiling of a "chief chicken officer." The chain is attempting to broaden its appeal by offering "ostensibly healthier menu items" for health-conscious consumers.

Thursday, June 30, 2011

Big Red, the #1 red soda brand, has launched its first TV promotion in more than 25 years as part of a new "Tastes Good to be Different" campaign. The integrated campaign is intended to update the brand’s packaging and image among consumers.

Tuesday, June 28, 2011

Dunkin' Donuts has partnered with summer blockbuster Captain America: The First Avenger for the chain's first movie tie-ins.

Monday, June 27, 2011

McDonald's will introduce Café con Leche drinks in South Florida exclusively in order to appeal to its large Latino population.

Monday, June 27, 2011

Value meals are more popular during times of economic hardship, but because they don't generate significant profit, fast feeders are promoting them less and less.

Monday, June 27, 2011

A Chiquita-branded microsite promotes both the animated film "Rio", and the Chiquita brand. The interactive site and related marketing campaign (which targeted top online parenting sites) generated significant traffic and engagement for Chiquita.

Monday, June 27, 2011

IHOP's new campaign encourages customers to "make it an IHOP day". The promotion features bilingual advertisements and social media tie-ins.

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