Melanie Warner takes fast food chains Carl's Jr. and Hardee's to task for promoting "simple," "wholesome", and "hand made" menu items that are anything but.
Kraft Foods is attempting to update its image through an aggressive campaign involving social media and other strategies. WSJ registration required to view full article.
KFC's latest marketing efforts include a relaunch of grilled chicken, and the unveiling of a "chief chicken officer." The chain is attempting to broaden its appeal by offering "ostensibly healthier menu items" for health-conscious consumers.
Big Red, the #1 red soda brand, has launched its first TV promotion in more than 25 years as part of a new "Tastes Good to be Different" campaign. The integrated campaign is intended to update the brand’s packaging and image among consumers.
Value meals are more popular during times of economic hardship, but because they don't generate significant profit, fast feeders are promoting them less and less.
A Chiquita-branded microsite promotes both the animated film "Rio", and the Chiquita brand. The interactive site and related marketing campaign (which targeted top online parenting sites) generated significant traffic and engagement for Chiquita.
