Eye on Marketers

Thursday, June 23, 2011

Marion Nestle is dismayed that the newest IOM guidelines on preventing childhood obesity ignore the food environment and, specifically, food marketing. Instead, the recommendations focus on personal responsibility

Thursday, June 23, 2011

Given the tremendous diversity in our population and especially among Latinos, Media Post's Juan Aceves argues that the entire advertising industry needs to revamp its strategies to "adapt to a new reality" and that the "White majority is not the standard anymore."

Thursday, June 23, 2011

Kraft Foods has launched Oscar Mayer Sandwich Combinations, which include a deli-style sandwich, a side dish, and a dessert.

Wednesday, June 22, 2011

Tr3s, Motivo Insights, LLC and the New Generation Latino Consortium (NGLC) have produced The Maximo Report which discusses findings on 14-34 year olds Latinos, both U.S. and foreign-borns who have lived in the U.S. for 15 years or more. It finds that "50% of New Generation Latinos (NGLs) seek more bilingual/bicultural programs and over 30% look for 'mainstream' English-only context." It also finds that NGLs are "language neutral regarding TV content but want to see themselves and their dual culture lifestyle represented."

Wednesday, June 22, 2011

Taco Bell's efforts to use social media for marketing have not always been successful: During one recent campaign, the chain found itself unable to give away free tacos.

Wednesday, June 22, 2011

NPR summarizes the controversy surrounding Nutrition Keys labeling and the opposing viewpoints of public health advocates and The Grocery Manufacturers Association.

Tuesday, June 21, 2011

Jack in the Box has announced that it will no longer use toys to market its food to children. Some marketers believe the change will not have a significant impact, because kids' meals make up only a small portion of Jack in the Box's sales.

Tuesday, June 21, 2011

Kraft Macaroni & Cheese offers kids "Macsurance" to help them protect themselves against parents who sneak bites of their macaroni and cheese. The Macsurance promotion, which includes TV commercials and a social media campaign, is part of Kraft's "You Know You Love It" campaign.

Monday, June 20, 2011

Tecate wants Latinos to select an "elite group of Chicas Tecate" (Tecate Girls) to represent the brand and is providing incentives like a chance to win a trip for two to a major boxing event and behind-the-scenes access. Fans can vote for thee "Chicas Tecate" by "liking" them on the Tecate Boxing Facebook page.

Monday, June 20, 2011

BET (Black Entertainment Television) awards is partnering with food and beverage companies like Domino's, Coca-Cola and Starbucks to sponsor the BET Awards pre-show countdown on June 27.

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