Eye on Marketers

Monday, June 20, 2011

Marion Nestle presents more examples of cause marketing, including a promotion that rewards blood donors with a Burger King value meal. She concludes, "cause marketing ... is much more about the marketing than it is about the cause."

Sunday, June 19, 2011

Subway's efforts to market itself as a health-oriented chain have been successful, according to experts. The chain is now the leading source of lunch and dinner fast food orders purchased for "health" reasons.

Thursday, June 16, 2011

As part of "La Promesa de PepsiCo" campaign, PepsiCo announced that it will give a $50,000 contribution to the National Association of Hispanic Journalists (NAHJ) that will go towards scholarships and internships for students going into communications, journalism, or social media.

Thursday, June 16, 2011

A new Nielsen report finds that African-Americans spent the most time than any other ethnic group watching video on traditional TVs (212 hours) and mobile phones (6 hours) per month.

Thursday, June 16, 2011

Yoplait recently pulled a yogurt ad that was accused of encouraging anorexia. Columnist Jim Edwards calls the ad part of "advertising's history of pro-anorexic grotesques." He commends Yoplait for refusing to go along with the marketing industry's "body fascism."

Thursday, June 16, 2011

Marion Nestle takes the Juvenile Diabetes Research Foundation to task for partnering with KFC and Pepsi to raise money for Type 1 Diabetes research. Specifically, a new promotion at KFC encourages patrons to purchase a "mega jug" of soda to make a $1 donation to the JDRF.

Thursday, June 16, 2011

Burger King's "Whopper Lust" campaign challenges users to watch a video of the sandwich for extended periods to qualify for free burgers.

Thursday, June 16, 2011

The Starbucks for Android app allows Android users to pay for their purchases with their smartphone, among other features.

Wednesday, June 15, 2011

Campbell apologizes to model Naomi Cambell for its Bliss chocolate bar ad that said "Move over Naomi, there’s a new diva in town." Campbell expressed that "It’s upsetting to be described as chocolate, not just for me but for all black people." BNET’s Jim Edwards describes other racist Cadbury ads that have also drawn complaints, including a 2009 commercial featuring an African village and portraying villagers as "buffooning simpletons."

Wednesday, June 15, 2011

Domino's has released its new iPhone App, which allows users to access and order from the Domino's menu, and to use a variety of local and national coupons.

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