Eye on Marketers

Tuesday, June 14, 2011

As part of its "Mi Vida, A Mi Manera" (My Life, My Way) campaign, Time Warner Cable launches a new app that lets fans of the "Mi Cultura" (My Culture) facebook page create videos, music, and upload photos to share with friends and family.

Tuesday, June 14, 2011

The Latina Mom Bloggers network provides marketers with comprehensive word of mouth communications services that target Latina moms. This group is highly coveted because it represents important purchase decision-makers in the Latino market. Perra Jolly of JollyMom and Eva Smith of Tech. Food. Life. are partnering with Hispanicize to launch the network.

Tuesday, June 14, 2011

Mountain Dew's new "Back by Popular Dewmand" campaign highlights the efforts of individual fans to support various limited time Mountain Dew products, such as Pitch Black and Supernova.

Tuesday, June 14, 2011

Fast food chains like McDonald's, Burger King, and Subway are rolling out revamped, high-end locations in an effort to compete with Starbucks and other cafes.

Monday, June 13, 2011

Writer Elaine Fogel argues that McDonald’s alone should not be "penalized" with a food-marketing ban. She believes that schools should implement nutrition and health education programs to address concerns about childhood obesity.

Monday, June 13, 2011

Republica Deportiva, the sports show that kicked off its tour in Texas on June 5th, has partnered with Coke Zero. The events will feature competitive sports challenges, like 3 on 3 soccer tournaments, provide prizes and encourage participants to "quench their thirst with Coke Zero."

Monday, June 13, 2011

Pepsi's NEXT, a reduced-sugar and reduced-calorie cola, will launch in July. To distinguish NEXT from Diet Pepsi and Pepsi Max, advertising will focus on a reduced-sugar, rather than a reduced-calories, message.

Monday, June 13, 2011

Louisville, Kentucky is battling both skyrocketing obesity rates, and the efforts of fast food companies who are targeting the city.

Friday, June 10, 2011

The director of the NY State Healthy Eating and Physical Activity Alliance takes on a proposal that would allow New York school buses to carry advertising. She urges legislators to take a stand against these "predatory" marketing practices.

Friday, June 10, 2011

Dole has launched a campaign in US cities to publicize new ways to enjoy bananas during the summer. The campaign, which includes a significant social media component, promotes bananas as a dessert, as a beverage, and as a dinner item.

  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox:

older articles