As part of its "Mi Vida, A Mi Manera" (My Life, My Way) campaign, Time Warner Cable launches a new app that lets fans of the "Mi Cultura" (My Culture) facebook page create videos, music, and upload photos to share with friends and family.
The Latina Mom Bloggers network provides marketers with comprehensive word of mouth communications services that target Latina moms. This group is highly coveted because it represents important purchase decision-makers in the Latino market. Perra Jolly of JollyMom and Eva Smith of Tech. Food. Life. are partnering with Hispanicize to launch the network.
Writer Elaine Fogel argues that McDonald’s alone should not be "penalized" with a food-marketing ban. She believes that schools should implement nutrition and health education programs to address concerns about childhood obesity.
Republica Deportiva, the sports show that kicked off its tour in Texas on June 5th, has partnered with Coke Zero. The events will feature competitive sports challenges, like 3 on 3 soccer tournaments, provide prizes and encourage participants to "quench their thirst with Coke Zero."
Pepsi's NEXT, a reduced-sugar and reduced-calorie cola, will launch in July. To distinguish NEXT from Diet Pepsi and Pepsi Max, advertising will focus on a reduced-sugar, rather than a reduced-calories, message.
The director of the NY State Healthy Eating and Physical Activity Alliance takes on a proposal that would allow New York school buses to carry advertising. She urges legislators to take a stand against these "predatory" marketing practices.
Dole has launched a campaign in US cities to publicize new ways to enjoy bananas during the summer. The campaign, which includes a significant social media component, promotes bananas as a dessert, as a beverage, and as a dinner item.