Piggybacking on the soccer excitement among Latinos, Coca Cola launches a series of marketing advertisements and campaigns to reach Latino soccer fans. These include a new ad titled "Buscando Coca-Cola" that claims to embody the unifying element in Coca-Cola. Other marketing events include the "Coca-Cola Happiness Dome," "Coke Zero Impressive Moments," "Powerade Challenge" and a "Coca-Cola Gigapixel Fan Cam" that can take a 360-degree snapshot of the stadium during selected games and encourages fans to tag themselves in the photos.
