The Yale Rudd Center has published a study that analyzes the industry self-regulatory pledges to curb marketing to children. It concludes that the pledges will result in few significant reductions in children’s exposure to unhealthy food marketing.
Newman-Carrasco provides tips and resources to advertisers to make their marketing culturally relevant and targeted to Latinos. These include going to Latino theater companies, listening to audio on the Immigrant Archive Project website, reading Latino blogs, and "understanding the breadth of Latino music genres."
Piggybacking on National Dairy Month, OREO and milk industry partners with NBA superstar Shaquille O'Neal and his mother in a commercial featuring the classic Oreo cookies and milk combination. The promotion includes a sweepstakes that encourages users to use their cellphones or go online for a chance to win free milk and cookies.