Eye on Marketers

Thursday, June 2, 2011

Melanie Warner discusses the American Academy of Pediatrics' report declaring sports drinks harmful to children.

Thursday, June 2, 2011

Nestle discusses the pros and cons of the new food plate that replaced the food pyramid. One of her critiques is that protein is a nutrient and not a food.

Thursday, June 2, 2011

In this editorial, the LA Times compares obesity with smoking and notes that regulating junk food marketing is much more complicated than regulating cigarette advertising.

Thursday, June 2, 2011

The Yale Rudd Center has published a study that analyzes the industry self-regulatory pledges to curb marketing to children. It concludes that the pledges will result in few significant reductions in children’s exposure to unhealthy food marketing.

Thursday, June 2, 2011

The new Food Plate, called MyPlate, replaces the food pyramid and is considered part of the First Lady’s campaign to reduce obesity by reminding consumers about healthful diets.

Wednesday, June 1, 2011

Newman-Carrasco provides tips and resources to advertisers to make their marketing culturally relevant and targeted to Latinos. These include going to Latino theater companies, listening to audio on the Immigrant Archive Project website, reading Latino blogs, and "understanding the breadth of Latino music genres."

Wednesday, June 1, 2011

Piggybacking on National Dairy Month, OREO and milk industry partners with NBA superstar Shaquille O'Neal and his mother in a commercial featuring the classic Oreo cookies and milk combination. The promotion includes a sweepstakes that encourages users to use their cellphones or go online for a chance to win free milk and cookies.

Wednesday, June 1, 2011

The new Coke fountain machines have touch screens and provide 125 different drinks that include waters, sports drinks, and exclusive products like Orange Coke.

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