Eye on Marketers

Wednesday, August 31, 2011

A new report from the CDC finds that half the people in the U.S. drink a sugary beverage a day; 70 percent of boys aged 2 to 19 drink a sugary beverage on any given day; and Mexican Americans and blacks consume more sugary beverages than whites.

Wednesday, August 31, 2011

On the heels of the CDC report on sugar-sweetened beverage consumption, the Center for Science in the Public Interest, public health departments and local and national health groups partner to launch the campaign "Life's Sweeter with Fewer Sugary Drinks."

Tuesday, August 30, 2011

To boost sales of its Chewy Granola Bars, Quaker targets kids with personalized messages to phones from pop idol Nick Jonas. Codes are found inside the boxes of bars. When the codes are entered online, users can create customized messages from Nick Jonas.

Tuesday, August 30, 2011

Coca-Cola North America announces that it will formally track what consumers say about Coca-Cola brands across Twitter, Facebook and other channels. The corporation will use the information to target consumers.

Tuesday, August 30, 2011

A new study suggests that Boston's ban on sugar-sweetened beverages worked to decrease kids' consumption of soft drinks: from 1.71 servings in 2004 to 1.38 servings in 2006. The decrease translates to about 45 fewer calories per day.

Monday, August 29, 2011

Facing criticism about food marketing to children, Kellogg's has repositioned its advertising for Frosted Flakes to target dads. The advertisements will still feature the iconic Tony the Tiger mascot, but will air during adult-oriented sports programming and will feature a father playing football with his son.

Friday, August 26, 2011

The Facebook page for Mentos candy now features an app that allows users to send their friends a "life guidance" video that is personalized using information pulled from the recipient's Facebook profile.

Friday, August 26, 2011

Marion Nestle is unimpressed by the most recent update to the Institute of Medicine's report on food marketing to children. She chides the authors for failing to acknowledge the need for federal regulation of food advertising to children.

Friday, August 26, 2011

To the great alarm of many in the community and abroad, a story published by the Associated Press reveals that the CIA and New York Police Department have been working together to "monitor Muslim communities" in the New York area. The program has drawn severe criticism, with advocates arguing that it violates First Amendment protections and resembles programs launched in the Civil Rights and Vietnam era targeting communities in the United States.

Thursday, August 25, 2011

McDonald's has partnered with Skechers for a Happy Meal promotion that allows children to collect one of 6 toy versions of collectible Twinkle Toes by Skechers shoes. The campaign includes TV and online advertising.

  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox:

older articles