Eye on Marketers

Thursday, August 18, 2011

For the next six months, Dunkin' Donuts products will be featured in a Sims Social Facebook game, with the goal of "reach[ing] out to young adults" and "mak[ing] the brand more relevant to a broadening audience."

Thursday, August 18, 2011

Councilman Richard Alarcon's draws community support for introducing an ordinance to ban alcohol ads on city-owned property in Los Angeles. The policy resembles ordinances in San Francisco and Philadelphia.

Wednesday, August 17, 2011

OREO will launch its newest cookie with a promotion featuring Shaquille O'Neal and other members of the "Double Stuf Racing League."

Wednesday, August 17, 2011

Subway's new TV spots criticize other quick service chains for using grease and oil to fry burgers and French fries. The spots are part of a campaign to launch the new Oven Crisp Chicken Sub, part of the chain's "Fresh Fit" menu.

Tuesday, August 16, 2011

The Hispanic Retail 360 Conference was held last week in San Diego and many of the attendants wanted to "learn how to win the Latino consumer." For example, Ad Age Columnist Chiqui Cartagena reports that PepsiCo is shifting to "bring Latino flavors to mainstream products like Gatorade."

Tuesday, August 16, 2011

Marketing professionals, parents, and doctors discuss the increasingly sophisticated online tactics that marketers use to promote fast food, among other products, to children.

Tuesday, August 16, 2011

Chipotle Mexican Grill will throw a festival in Chicago's Lincoln Park to spotlight its "commitment to affordable, quality food made with ingredients from sustainable sources." Follow-up events will take place in other U.S. cities.

Tuesday, August 16, 2011

Nestle Waters launches its campaign "Echale Agua a Tu Vida", which is described as a "brand platform of educating Latina mothers on the importance of healthy hydration and active lifestyles." Nestle has created soccer clinics in key Latino markets such as Miami, Los Angeles, Houston and Washington D.C.

Monday, August 15, 2011

Emerging artists are urged to enter Taco Bell's Feed the Beat program for a chance to be featured in a national commercial. Winners also receive substantial Taco Bell gift cards and other prizes.

Monday, August 15, 2011

The editorial staff of the Portland (Maine) Press Herald supports a new city-wide public health campaign on the dangers of sugary soft drinks.

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