For the next six months, Dunkin' Donuts products will be featured in a Sims Social Facebook game, with the goal of "reach[ing] out to young adults" and "mak[ing] the brand more relevant to a broadening audience."
Councilman Richard Alarcon's draws community support for introducing an ordinance to ban alcohol ads on city-owned property in Los Angeles. The policy resembles ordinances in San Francisco and Philadelphia.
Subway's new TV spots criticize other quick service chains for using grease and oil to fry burgers and French fries. The spots are part of a campaign to launch the new Oven Crisp Chicken Sub, part of the chain's "Fresh Fit" menu.
The Hispanic Retail 360 Conference was held last week in San Diego and many of the attendants wanted to "learn how to win the Latino consumer." For example, Ad Age Columnist Chiqui Cartagena reports that PepsiCo is shifting to "bring Latino flavors to mainstream products like Gatorade."
Marketing professionals, parents, and doctors discuss the increasingly sophisticated online tactics that marketers use to promote fast food, among other products, to children.
Chipotle Mexican Grill will throw a festival in Chicago's Lincoln Park to spotlight its "commitment to affordable, quality food made with ingredients from sustainable sources." Follow-up events will take place in other U.S. cities.
Nestle Waters launches its campaign "Echale Agua a Tu Vida", which is described as a "brand platform of educating Latina mothers on the importance of healthy hydration and active lifestyles." Nestle has created soccer clinics in key Latino markets such as Miami, Los Angeles, Houston and Washington D.C.
Emerging artists are urged to enter Taco Bell's Feed the Beat program for a chance to be featured in a national commercial. Winners also receive substantial Taco Bell gift cards and other prizes.
