Eye on Marketers

Monday, August 15, 2011

Kraft Foods has developed a sophisticated new research method that will help them identify the difference between products that consumers accept, and those they prefer. The company will use the method to develop and launch products.

Friday, August 12, 2011

As Latinos grow in numbers and in their technology use, marketers are seeing greater opportunities to take advantage of the "$1 trillion US market" that Latinos offer.

Friday, August 12, 2011

Columnist Simon Dumenco introduces marketers to Bluefin, a company that helps marketers target TV audiences by analyzing real-time social media data about their preferences and relationships.

Friday, August 12, 2011

Using Hispanic Heritage Month as a promotional opportunity, Coca-Cola partners with Univision and celebrity Chef Ingrid Hoffman to launch the "Celebremos Nuestro Sabor con Coca-Cola" (Celebrate our Flavor with Coca-Cola). To enter the contest, people need to upload a picture of their favorite dish and an essay explaining "what inspired the dish and how they enjoy it with Coca-Cola" onto Univision.com. The two winners will receive $5,000 grand prize and have their favorite recipe featured on Univison's popular show "Despierta America."

Friday, August 12, 2011

As part of Taco Bell's sponsorship of MTV's Video Music Awards (VMAs), the chain is offering fountain drink cups branded with codes that customers can use to access a mobile website featuring videos and other VMA content.

Thursday, August 11, 2011

Communities of color consume and spend more on bottled water than their white counterparts. In this blog post, Nadia Arumugan discusses the marketing tactics that companies use to target Blacks and Latinos. These include: Latino-specific bottled water brands; targeting minority moms; celebrity endorsements; and playing the purity game.

Wednesday, August 10, 2011

According to online data reports, Latinos' use of Facebook went up 167 percent vs. 21 percent for the general population. Latinos are getting more access to Internet through mobile devices and communicate with family through social networks. For example, "when they discover something that interests them, they are quick to invite their friends and family to join."

Wednesday, August 10, 2011

Kraft Foods has launched TV spots, online advertising, and social media marketing as part of a campaign to promote Velveeta Cheesy Skillets as easy-to-prepare family meals. The campaign assures mothers that the meals, while simple, are "hands-on" and homey.

Tuesday, August 9, 2011

Coca-Cola gives $75,000 to "Vive en Forma," (Live in Shape), which is a program that works on addressing obesity among the Latino communities in Chicago. The funding is part of $2 million in grants that are heavily promoted as Coca-Cola's support for "education and youth development; community programs; diversity and inclusion programs; active, healthy living; water stewardship; and community recycling."

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