Eye on Marketers

Monday, August 8, 2011

Coke executives are working on plans for a marketing push for the company's new soda fountain, which serves up to 125 different soft drinks. The fountain is particularly successful in youth and multicultural markets.

Monday, August 8, 2011

Columnist Christina Pirello is skeptical about McDonald's new Happy Meal: She argues that the Happy Meal makeover is a public relations stunt and points out that the majority of the chain's menu is still "excessively large, salty, fatty, and filled with ingredients that should terrify us."

Monday, August 8, 2011

President of Korean-American Grocers Association predicts that in 10 years, there will be no Korean groceries in New York City, contrasted to the 2,500 stores in 1991. Why? The reporter points to gentrification in NYC resulting in high pressures on immigrant communities.

Monday, August 8, 2011

Domino's has brought back its iconic "Noid" mascot for a limited-time Facebook promotion. Users who "like" Domino's Facebook page can play an arcade game for a chance to win free pizza gift cards.

Monday, August 8, 2011

The California Milk Processor board is promoting a contest that will allow California high schools that promote breakfast with milk to win money for student activities.

Monday, August 8, 2011

McDonald's newest tie-in with the movie The Smurfs encourages kids to buy Apple Dippers with their Happy Meals. The Dipper packages are marked with codes that kids can enter online to plant a tree. The promotion was structured to "engage kids" and forge "direct connections" with the brand.

Monday, August 8, 2011

7-Eleven, Twix, and Skittles are among the sponsors of WWE's popular SummerSlam event.

Sunday, August 7, 2011

Should public health professionals support McDonald's newly reformulated Happy Meals as "baby steps" in the right direction, in the hope that more changes will follow? Marion Nestle argues that the new meals are merely part of a calculated effort on McDonald's part to prevent more communities from implementing nutrition standards.

Friday, August 5, 2011

Coca-Cola, the Greater Houston Retailers Association and the Hispanic Scholarship Fund partner to provide $30,000 in scholarships to 17 Latino students. As part of the campaign to increase awareness of the program, GHRA and Coca-Cola created "bilingual, point-of-sale signage and product displays" in 1,500 locations throughout Houston.

Friday, August 5, 2011

Beth Johnson, head of industry consulting group Food Directions, objects to the Interagency Working Group's food marketing recommendations. She charges that these guidelines are too restrictive and would limit "healthy" foods. She argues that the childhood obesity crisis should be fought by "promoting education and increasing physical activity," not by "[giving] meal-time decision making ... to government."

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