A recent study published in Social Science Research indicates that 6% of respondents of Spanish or Latin American ancestry do not identify as Latino. Marketers are already adding this information to their profile of Latino consumers in an effort to more effectively target them: In this essay, for example, marketer David Morse argues that this finding is early evidence of assimilation among Latinos and cautions marketers to remember that race and ethnicity "are, and always have been, fluid concepts."
A new study published in the journal Health Affairs shows that a one-cent-per-ounce tax on sugary beverages would prevent nearly 26,000 deaths, generate $13 billion in tax revenues, and save $17 billion in healthcare-related expenses.
A New York City Department of Health official "criticized a free breakfast program in city schools, saying it makes poor kids fat." Advocates fighting against hunger argue that "obesity is a serious problem, but so is hunger, and you have to find a moderate line between the two."
Andy Checo, a PR professional, urges businesses to connect with Latino Social Media Influencers (LSMIs) to generate "organic social media buzz." He also encourages Latinos who use social media to maximize their influence and seek to become LSMIs, both for marketing purposes and to strengthen their influence and effect social change.
A new bill in Nebraska proposes removing the sales tax exemption for soft drinks and energy beverages. The funds would be used to for healthy-living programs for children and would generate $11.3 million annually.
The Dr Pepper Snapple Group releases a new campaign with the theme "Always one of a kind" to promote Dr Pepper. PepsiCo brings back Latina model and actress Sofia Vergara as spokeswoman in its new commercials.
A former food industry executive reveals how Big Food capitalizes on the time between the holidays and the Super Bowl by celebrating weight loss and targeting "emotionally vulnerable folks they've helped fatten up during the past year."