The Nielson corporation has released a study called "The State of the African-American Consumer." It provides information on the shopping habits and preferences of African-American consumers that marketers may use in the future to more effectively target this population.
Mark Bittman highlights the industry's predatory marketing of sugary cereals to children and critiques the industry's pushback against the voluntary marketing guidelines. He states: "The junk food industry spent tens of millions of dollars lobbying against them. Their argument: those guidelines would kill jobs. Even if that were true -- which it isn't -- would you rather kill jobs, or children?"
Media Post's Sara Arnell claims that "Occupy Teens requires strategies and tactics that place brands, products, ideas and causes directly in front of teens, in the spaces and places where they spend their time."
A new report, "The Dining Habits of Tweens and Teens" provides an overview of this group's attitudes towards national restaurant chains, such as food preferences, kids' menu preferences and technology usage.
In an effort to reduce obesity and raise funds, policymakers in France have approved a sugar-sweetened beverage tax that becomes effective this month. The beverage industry opposes the tax, and Coca-Cola earlier this year suspended investment plans at a plant in France as a "symbolic protest against [the] tax."
Popular rapper 50 Cent tweeted to his more than 5 million fans that his company, Street King, has partnered with a key independent Pepsi distributor to sell Street King Energy Shots. As a result of this deal, the energy shots, which are currently available in 30,000 stores, could be available in up to 80,000 stores within a few months.
A new study analyzed the impact of restricting the use of toys in food marketing to kids. The study focused on fast-food restaurants in Santa Clara County in California and finds that there were "post-ordinance improvements in certain areas" such as "on-site nutritional guidance; promotion of healthy meals; and toy marketing/distribution activities."
Domino's new campaign taps into augmented reality technology to promote its new "555 pizza". Consumers can use the "augmented reality-powered Domino's posters" to download deals, get a mobile app and become a fan on Facebook.