Coca-Cola executive Kimberly Paige discusses "marketing segmentation", also known as target marketing or multicultural marketing. She describes Coca-Cola's communications approach as one based on a "specific insight or set of values and beliefs that say to consumers, 'We get you, we recognize you and we appreciate you.'"
In an attempt to promote healthier foods to children, a new state law in California would bar food trucks from operating within 1,500 feet of an elementary, middle or high school between 6 a.m. and 6 p.m. on school days.
The ABA takes the latest CDC's study as an opportunity to defend beverages. It emphasizes that "this report shows that food, not beverages are the leading source of calories from added sugars" and that "beverages do not uniquely contribute to obesity."
With the launch of the new Android app, Domino's will make mobile ordering available to more than 80 percent of smartphones. The company will also be offering free Android phones to customers who sign up for a data plan.
Dunkin' Donuts has launched "Like a Boss", an app that helps fans create funny video resumes using their Facebook profiles. The app is intended to promote the chain's Angus Steak & Egg Sandwich.
McDonald's recently awarded $25,000 to the winner of the "You Want McDonald's Fries With That" contest. Customers were urged to share "the moments in life made even better with a side of McDonald's fries."
The FDA is now supporting the front-of-pack labeling scheme introduced by the Food Marketing Institute and Grocery Manufacturers' Association. Marion Nestle says the proposal is the food industry's effort to prevent the adoption of traffic light labels, which could affect sales.
Christopher Cook calls on readers to "de-occupy Walmart" and other corporations that control food production, processing, and sales. He argues that these corporations have "wreaked havoc on the environment, our health, farmers, workers, and our very future."
