Eye on Marketers

Wednesday, July 30, 2014

The Center for Science in Public Interest recently awarded the "XtremeEating Awards," which highlights the unhealthiest menu items promoted by restaurantchains and fast food. At #1 is Red Robin's "A1 Peppercorn Burger with Steak Fries and Monster Salted Caramel Milkshake," which comes to "3,540 calories, 69 grams of saturated fat, 6,280 milligrams of sodium and about 38 teaspoons of added sugar."

Tuesday, July 29, 2014

According to the report, the Latino media market continues to outpace overall growth in the U.S. advertising industry, "buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsettters." Ad Age reports that Latino media spending rose by 8.1% to $8.3 billion. Companies capitalized on the 2014 World Cup to target Latinos: Kraft Foods, for example, used social media to promote it's "Flavor of the Championship" campaign.

Thursday, July 24, 2014

Miller Lite is marketing to the Latino population in Texas by creating a contest to win tickets to Miller Lite's "Conciertos Originales." Miller Lite is hosting the concert to attract the large Hispanic population in Texas by featuring "electronica" music in order to market their product to concert-goers.

Thursday, July 24, 2014

TGI Friday's has a promotion where they are offering unlimited $10 appetizers, however, the offer encourages overconsumption of unhealthy and high-sodium foods. According to a dietician quoted in this article, "a serving of the Tuscan Spinach Dip- a creamy, white-and-green sauce- includes 1,100 calories and 1,2500 milligrams of sodium. That's more than the half the sodium the Centers for Disease Control recommends a healthy person consume in an entire day."

Wednesday, July 23, 2014

Michele Simon argues that "competitive foods", or snacks and beverages from vending machines, still fail to meet good nutritional standards and fail to address the larger issue of food marketing to kids. "Corporations hawking junk foods and beverages in schools have no problem tweaking a few ingredients as long as they remain in front of the eyeballs of impressionable youngsters."

Tuesday, July 22, 2014

7-Eleven continues to promote junk food and attract customers by using free give-aways and promotions. On July 23, 7-Eleven will give away 1 dollar "Big Bite" hot dogs and free "Big Gulp" soft drinks with the 7-Eleven app to celebrate National Hot Dog Day. 7-Eleven started the month by featuring the "Doritos loaded cheese snacks" and free Slurpees.

Friday, July 18, 2014

The school lunch program is considered the "nation's largest restaurant," serving 30 million kids each day. Big Food companies use corporate social responsibility tacticsthat let them reach a captive audience of children and keep junk food in schools while maintaining good publicity.

Thursday, July 17, 2014

More research recently emerged on how marketers for major brands can most effectively target Latino customers by focusing on differences in heritage and acculturation levels. The research argues that companies should shift marketing tactics to target the elusive "American Latino" who is more likely to shop online and move fluidly between the two worlds of Hispanic and American culture.

Tuesday, July 15, 2014

Biculturals who are thought to be more entertainment-oriented, tech savvy, and bilingual are an emerging target for marketers. Large companies are now focusing on marketing to biculturals who represent "53% of America's Hispanics" because they are a major consumer of modern-day media.

Monday, July 14, 2014

With "23 million Latinos active on Facebook" and "more than one in five of Denny's guests [being] Latino", Denny's has launched a new Facebook page that directly markets to Latinos. The Facebook page "will offer original, and curated content designed to actively engage with online Latinos."

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