Eye on Marketers

Thursday, October 30, 2014

In this example of corporate social responsibility, the collaboration is intended to create more black executives. This partnership is an attempt to strengthen the foundation's image, especially among African Americans, and portray a commitment to diversity.

Thursday, October 30, 2014

In a move "to promote a healthier Halloween and honor Jamba's commitment to child nutrition", Jamba Juice is using the holiday to promote its product among children by offering free smoothies on October 31st. They are also promoting their Jamba Kids meal which includes a cheesy pretzel.

Thursday, October 30, 2014

A research study from Arizona State University finds that marketing directed at children on the inside and outside of fast food restaurants is more prevalent in majority black, middle income and rural communities. The lead researcher explains, "marketing food to children is of great concern not only because it affects their current consumption patterns but also because it may affect their taste and preferences."

Tuesday, October 28, 2014

The parent company of Dunkin Donuts and Baskin-Robbins is partnering with the NAACP to increase the number of franchised businesses owned by people of color. This partnership gives the company an opportunity to seem as though it is involved in the community.

Tuesday, October 28, 2014

The app targets millennials by allowing consumers to find nearby locations, checkout with a credit care and save favorite items. The company is trying to generate buzz by launching the app and removing its other social media presence, leaving only a post with the hashtag #onlyintheapp

Monday, October 27, 2014

Dr Pepper Snapple (DPS) has been selling the Mexican sparkling water brand, Penafiel, aiming to increase its market with Latino consumers. DPS CEO Larry Young explains, "we have very targeted hispanic markets that we work in -- we're starting to get some real learnings from bringing the Penafiel in from Mexico."

Monday, October 27, 2014

In a wave of nostalgia, the Eggo waffle brand is relaunching its old campaign as part of a larger online media campaign that will also target Latino markets. The company is seeking to modernize the campaign by featuring a family using their phones and social media while refusing to share their waffle.

Friday, October 17, 2014

General Mills' Chief Marketing Officer reflects on the success of his company's groundbreaking 2013 advertisement, which featured a multicultural family. He urges marketers to target multicultural consumers, since "the growth is all in multicultural," and "there's still lots of opportunities for marketers to really make them part of their brand.

Friday, October 17, 2014

Chobani is using child-targeted marketing in their push for Chobani Tots. The product will target children aged six months to 2-years old.

Thursday, October 16, 2014

This industry analysis encourages companies to use corporate social responsibility campaigns with a global focus to reach teens and Millennials. The author urges marketers to "[highlight] the larger international impact" of their programs, which will "help connect teens to the cause and encourage them to see the brand (and themselves for supporting the brand) as part of the global community."

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