Eye on Marketers

Saturday, December 13, 2014

A research team at the University of Sydney in Australia analyzed the Facebook pages of 27 top food and beverage companies. They found that energy-dense and nutrient-poor food brands capitalize on users' social networks and magnify the reach and personal relevance of their marketing messages.

Thursday, December 11, 2014

The article notes that 2015 is the 75-year anniversary of Pepsi creating a marketing team to specifically target African Americans with their products. While the goal of increasing diversity among marketing professionals is praiseworthy, this initiative also serves the company's goals of creating goodwill among African Americans, a community disproportionately impacted by health impacts of Pepsi's products.

Thursday, December 11, 2014

Among the developments highlighted in this blog post is Facebook's unveiling of new "Hispanic affinity segments" on its website, giving marketers the options of targeting Latinos according to three language categories: Spanish-dominant, English-dominant, and Bilingual.

Tuesday, December 9, 2014

The campaign has a dedicated website and Facebook page featuring 1990s era television ads for the cereal. The goals of the relaunch are to "win back" adult MIllennials, and introduce the sugary cereal "to a whole new generation of kids."

Wednesday, December 3, 2014

Tecate targets bicultural Latino men with "manfidence" campaign, which will rely heavily on social media outreach.

Tuesday, December 2, 2014

In addition to a television advertisement on Univision's Sabado Gigante, the campaign includes a Spanish-language hashtag (#Hazalguienfeliz) that social media users are encouraged to share with their friends.

Tuesday, December 2, 2014

Mountain Dew has launched a music talent contest as part of ongoing efforts to target young people through its Green Label Art platform, which "reaches out to skateboarders and other young people through art activities and promotions."

Tuesday, December 2, 2014

Cargill and Innova Market Insights have highlighted ten trends we can expect to see from chocolate companies in 2015. Highlighted is the targeting of millennials, considered to have an impact on food because they spend a lot of time online and are socially conscious. In order to capitalize on this, chocolate companies label their chocolate as containing sustainable and certified cocoa products.

Monday, December 1, 2014

Dunkin' Donuts currently has locations on 65 campuses, mainly located in the most populated parts of the campus - student unions, dining commons and campus centers. The vice president of global franchising and business development labels campuses "an important area of growth" and mentions a continued plan to incentivize campuses to open a franchise.

Monday, December 1, 2014

The company is seeking to appeal to nutrition-conscious parents as well by introducing fruit options in their Happy Meals. The fruit are easy to peel oranges labeled "Cuties" that have been tested in Texas before being rolled out nationwide. Go-Gurt will also be included as an option for a side.

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