Eye on Marketers

Friday, June 5, 2015

Despite voluntary industry pledges to focus more advertising dollars on healthy foods, research shows that kids are still exposed primarily to marketing for the least healthy foods. This finding sheds light on the limits of industry self-regulation. 

Monday, June 1, 2015

This article not only describes the problem of junk food advertising to kids and its impact on health, but also points at responsible actors and solutions: "The Institute of Medicine has already spoken...It asked the food industry to reverse the predominance of food advertising on its own. If it doesn't reverse it in the immediate future, Congress should adopt legislation to achieve that shift."

Monday, June 1, 2015

To attract kids, Subway is now airing a new 30-second spot featuring "Inside Out" characters. This promotion also includes movie-branded "Fresh Fit for Kids" bags, toys, in-store promotional materials and content on the Subway kids' app. 

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