Eye on Marketers

Wednesday, September 30, 2015

 

Plaintiffs Aliza Atik and Winnie Lau are leading a class-action lawsuit against Welch's Food, Inc. for a "deceptive marketing campaign" that portrays its Fruit Snacks as a healthy option for children, made primarily from actual fruits. In reality, 40% of ingredients in the product are food coloring and sugar. 

Monday, September 28, 2015

This infographic highlights the connection between food companies' aggressive marketing to kids and the effects on children's health. It's a nice example of using social math to break down large numbers: it notes, for example, that 8-12 years olds see 21 food ads a day.

Friday, September 18, 2015

For this year's Hispanic Heritage month, Coca-Cola rolled out bottles featuring temporary tattoos of Latino last names. This article quotes Latino Rebels blogger Marce Gutierrez, who says that the "More and more [Hispanic Heritage Month] is turning into some extended Cinco de Mayo marketing free-for-all and people see through that." This type of controversy could be a great opportunity for letters to the editor, op-eds, etc. that bring in a public health lens and highlight the fact that Coke is targeting a community that is already at high risk for diabetes and other ailments that sugary drinks contribute to.  

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