Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: PR Newswire
Thursday, September 25, 2014

Miller Lite is using Hispanic Heritage Month to market to Latino consumers. They are using celebrities Danny Trejo and Richard Rawlings as well as a contribution to the ¡Adelante! U.S. Education Leadership Fund to boost their image in the Latino community.

Source: Hispanic PR Blog
Monday, September 22, 2014

Latino food shoppers are a fast-growing segment. This latest report is part of the growing body of market research that focuses on the patterns, behaviors, and preferences of Latinos to help advertisers better target them.

Source: Michigan State University Extension
Monday, September 22, 2014

Marketing reports reveal the techniques Coca-Cola used for its "Share a Coke" campaign to tap into young people's passions. The campaign, which featured personalized bottles of Coke and user-generated promotional materials, capitalized on teens' and Millenial's desire for self-expression.

Source: Food Navigator
Monday, September 22, 2014

Companies that form the International Food and Beverage Alliance have agreed to bring their practices around nutrition labeling and food marketing to children into alignment. The move comes as a response to the World Health Organization's call to governments to ensure that children are protected from direct advertisement for harmful food and beverages. 

Source: Media Post
Thursday, September 18, 2014

The Florida Department of Citrus is using school-based marketing tactics to target children, parents and their families. The department has partnered with Marvel to create an orange juice-promoting superhero who will appear in comic books distributed in schools across the country, along with a branded lesson plan for teachers.

Source: Center for Science in the Public Interest
Tuesday, September 16, 2014

The Center for Science in the Public Interest (CSPI) has called for major companies, including Sunny Delight and Pizza Hut, to end in-school marketing practices that reward unhealthy behaviors. CSPI denounces such promotions as "tawdry, crass and undermin[ing to] children's health," and urges companies to set standards for the products they market in schools. 

Source: CNN
Tuesday, September 16, 2014

The Taco Bell Foundation for Teens has announced it will provide funding to Junior Achievement (JA), an organization dedicated to empowering young people to pursue higher education. The collaboration enables the company to connect with teens - for example, a recent JA back-to-school event offered students free Taco Bell products, distributed from a heavily-branded Taco Bell truck.

Source: Supermarket News
Thursday, September 11, 2014

This article interviews retailers, consultants and agency executives to find out what they have learned about marketing to the Latino community. Those interviewed provide insights on how to most effectively target Latino consumers, emphasizing the importance of price-based marketing strategies.

Source: New York Daily News
Wednesday, September 10, 2014

McDonald's is honoring baseball icon Mariano Rivera as part of "Celebrando Nuestras Leyendas," its campaign to reach Latinos through Hispanic Heritage Month celebrations. As part of its outreach, a local McDonald's is also making a donation to a community organization run by Rivera and his wife.

Source: PR Newswire
Monday, September 8, 2014

Citing its "ongoing commitment to developing Latino leadership" the PepsiCo Foundation has given a $2.5 million grant to the Congressional Hispanic Caucus Institute (CHCI), a nonprofit that develops leadership among Latino youth. The funds strengthen PepsiCo's connections with Latino youth and its reputation within the Latino community.

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