Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: FoodBev.com
Friday, April 4, 2014

Beechdean Ice Cream Group, the UK's largest farm-based ice cream maker, is launching a new Teenage Mutant Ninja Turtle-branded ice cream popsicle. The "X-Treme Lime and Chocolate Ice Lolly" capitalizes on the ongoing popularity of the Teenage Mutant Ninja Turtles, who will be featured in a high profile movie later this year.

Source: Gnomes National News Service
Thursday, April 3, 2014

The competition asks fashion design students at historically black colleges to create designs inspired by the McCafe brand and offers prestigious apprenticeships and scholarships as prizes. According to a McDonald's spokesperson, "McCafe beverages are the perfect complement for aspiring designers as they work tirelessly to pursue their dreams."

Source: LA Weekly
Thursday, April 3, 2014

A recent study of 65 cereals indicates that cereals marketed to children are strategically placed at children's eye level on grocery store shelves - and that spokes-characters on child-targeted cereal boxes are positioned to have eye contact with children. A follow-up study indicates that eye contact with branded spokes-characters helps marketers build brand loyalty and trust among children.

Source: 365 Black
Wednesday, April 2, 2014

April 2nd marks McDonald's 13th Annual Girls and 37th Annual Boys All American Game, an all-star high school basketball game saturated with the McDonald's brand. According to McDonald's, the game "gives student athletes an opportunity to introduce themselves to the basketball world" and "gives back to the community as well." Past All-American Gamers include African American basketball star LeBron James, who is now sponsored by the fast food giant.

Source: Aljazeera America
Tuesday, April 1, 2014

Yale researcher Robin Masheb dismantles the myth that General Mils' Box Tops for Education program is "either philanthropic [or] benign," concluding that the child and parent-directed program "produces just the type of behavior that General Mills needs in order to build brand loyalty and increase sales of its products."

Source: Ad Week
Thursday, March 27, 2014

In a "tribute from Kit Kat to Lego, builders of one of the best breaks ever," Nestle's Kit Kat brand developed an unofficial Lego set that features a giant candy bar with Lego people hidden inside the bars of plastic chocolate. The brand-saturated product, while not officially affiliated with Lego, will be sold in toy stores by Kit Kat in the near future.

Source: ReachHispanic.com
Wednesday, March 26, 2014

The Dallas-based pizza chain who regularly targets Latino consumers with their tagline "Ms pizza. Menos dinero." launched a new item whose controversial name "La Chingona" aims to appeal to younger Mexican-Americans. Older Mexican-Americans, however, have reportedly found the Mexican slang word vulgar and "cringe at its use." According to the article, this is not the first time the chain has used cultural controversy to sell pizza.

Source: Food Dive
Monday, March 24, 2014

Kobe Bryant's corporation Kobe Inc. invested in the new sports drink BodyArmor, making him the latest athlete to sponsor a sugary sports drink appealing to youth. Not only will Bryant's famous profile be attached to the drink, but he is the third biggest shareholder of the BodyArmor brand.

Source: Warc
Tuesday, March 18, 2014

Pepsi and Coca-Cola are capitalizing off the growing popularity of football in India through youth-targeted sponsorships. While Coca-Cola sponsors a football tournament for Indian youth under age 16, Pepsi has launched a football-themed social media campaign featuring football stunts and publicizing brand-sponsored events.

Source: Media Post
Tuesday, March 18, 2014

Dole Fruit Squish'ems is partnering with the American Youth Soccer Organization, and Women's World Cup winner Brandi Chastain, to build brand awareness among parents. As the face of the partnership, Chastain will use social media to connect with parents and promote the product as part of a "healthy, active lifestyle" for children. The squeezable fruit snack will also be featured at local and national youth soccer events.

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