Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Food Navigator
Wednesday, January 21, 2015

The company created the sugary snack in order to target younger consumers. The product is being launched in limited edition in order to try and increase interest and eventually roll out the product in bigger markets.

Source: RH Reach Hispanic
Tuesday, January 20, 2015

Companies have long targeted their marketing to younger demographics, however, a recent article explains that in order to capture one group of youth, millennials, companies will have to target Latinos specifically. Latinos make up 21% of millennials, a number that will grow to 23% by 2020.

Source: Media Post
Monday, January 19, 2015

According to Nielsen's "Branded Memorability Index", fast-food advertisements were found to be the most memorable for millennials, especially among African-Americans, Asian-Americans, and Latinos. Nielsen highlighted fun, humor and originality of concept as being key features of memorability among millennials. We can expect to see companies respond by continuing to target their marketing to this age group.

Source: Media Post
Friday, January 16, 2015

Wendy's joins several other fast food companies such as Subway, McDonald's, and Chipotle Mexican Grill, in removing the soda option from the kids' menu. The option will no longer appear in restaurants, drive-throughs or the app used in the United States and Canada.

Source: Media Post
Thursday, January 15, 2015

Market researchers are encouraging companies to understand that teens are more interested in things that are not mainstream. Marketers are encouraged to embrace this "weirdo" aspect of teens in creating marketing strategies targeted to them. They are also advised against being disingenuous but rather encouraged to create a brand that is "authentic".

Source: Time Magazine
Friday, January 9, 2015

A report released in January from three U.S. Senators found that most energy drink companies are marketing to minors. In 2013, those senators sent letters to sixteen companies asking them to voluntarily submit to marketing restrictions - only four replied that they avoid marketing to people under 18. 

Source: Diabetes Health
Saturday, December 13, 2014

A research team at the University of Sydney in Australia analyzed the Facebook pages of 27 top food and beverage companies. They found that energy-dense and nutrient-poor food brands capitalize on users' social networks and magnify the reach and personal relevance of their marketing messages.

Source: PR Newswire
Thursday, December 11, 2014

The article notes that 2015 is the 75-year anniversary of Pepsi creating a marketing team to specifically target African Americans with their products. While the goal of increasing diversity among marketing professionals is praiseworthy, this initiative also serves the company's goals of creating goodwill among African Americans, a community disproportionately impacted by health impacts of Pepsi's products.

Source: Hispanic Online Marketing
Thursday, December 11, 2014

Among the developments highlighted in this blog post is Facebook's unveiling of new "Hispanic affinity segments" on its website, giving marketers the options of targeting Latinos according to three language categories: Spanish-dominant, English-dominant, and Bilingual.

Source: Media Post
Tuesday, December 9, 2014

The campaign has a dedicated website and Facebook page featuring 1990s era television ads for the cereal. The goals of the relaunch are to "win back" adult MIllennials, and introduce the sugary cereal "to a whole new generation of kids."

  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox:

older articles