Eye On Marketers

On the heels of signing a new bottling agreement in Spain, Coca-Cola released yet another anti-obesity ad there in an attempt to head off criticism about the link between sugary beverages and obesity. In the ad, Coke focuses on personal responsibility via its messaging that people sit less and move more.

A report from the Center for Science in the Public Interest demonstrates that voluntary industry attempts to offer healthier fare are ineffective. The majority of kids' meals at the nation's top chains are too high in calories, fat and sodium, and restaurants have made little improvement to their kids' menu items since CSPI's last study in 2008.

Health advocates derided the campaign for encouraging families to make Domino's pizza -- which offers little nutrition -- an everyday meal. The pizza-maker was promoting weeknights between 4 and 6 p.m. as the "family rush hour" and discounting orders during that time.

This article illustrates the power of corporate marketing, describing how a brand rallied experts to figure out how to forge an "emotional connection" with youth. "[The marketing team] immersed itself in the demographics' visual world, analyzing trends in gaming, sport, grooming, fashion and music."