Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: PR Newswire
Sunday, February 1, 2015

The endurance challenge organizer will be collaborating with one of the leading companies that owns major soft drink companies in Europe to put on an obstacle course aimed at children. Britvic produces and sells local sugary beverages as well as PepsiCo brands such as Pepsi, 7UP and Mountain Dew. This partnership offers Britvic another way to target young consumers while appearing to promote a more active lifestyle. 

Source: Beverage Daily
Monday, January 26, 2015

A spokesman for Mountain Dew explains that the new beverage selection, including two new flavors, less caffeine and coconut water, has been "tailored for the preferences of cross-cultural millennial males." The container was also developed to more closely appeal to consumers.

Source: Black PR Wire
Thursday, January 22, 2015

Coca-Cola is using its corporate social responsibility program to target African-American mothers. The program is developed in order to help mothers empower their children to seek higher education, while also reminding this population about Coca-Cola's products.

Source: Media Post
Thursday, January 22, 2015

Companies are encouraged to target teenagers through their love of music, including providing opportunities for teenagers to create their own music by sponsoring music camps. Music is put forward as the means through which businesses have the opportunity to connect to teens and the author laments marketers not recognizing this opportunity.

Source: Food Politics
Wednesday, January 21, 2015

Marion Nestle argues that only regulation will stop companies from target marketing to children. She cites statistics from a recent article to show that companies will not voluntarily change their marketing strategies.

Source: Food Navigator
Wednesday, January 21, 2015

The company created the sugary snack in order to target younger consumers. The product is being launched in limited edition in order to try and increase interest and eventually roll out the product in bigger markets.

Source: RH Reach Hispanic
Tuesday, January 20, 2015

Companies have long targeted their marketing to younger demographics, however, a recent article explains that in order to capture one group of youth, millennials, companies will have to target Latinos specifically. Latinos make up 21% of millennials, a number that will grow to 23% by 2020.

Source: Media Post
Monday, January 19, 2015

According to Nielsen's "Branded Memorability Index", fast-food advertisements were found to be the most memorable for millennials, especially among African-Americans, Asian-Americans, and Latinos. Nielsen highlighted fun, humor and originality of concept as being key features of memorability among millennials. We can expect to see companies respond by continuing to target their marketing to this age group.

Source: Media Post
Friday, January 16, 2015

Wendy's joins several other fast food companies such as Subway, McDonald's, and Chipotle Mexican Grill, in removing the soda option from the kids' menu. The option will no longer appear in restaurants, drive-throughs or the app used in the United States and Canada.

Source: Media Post
Thursday, January 15, 2015

Market researchers are encouraging companies to understand that teens are more interested in things that are not mainstream. Marketers are encouraged to embrace this "weirdo" aspect of teens in creating marketing strategies targeted to them. They are also advised against being disingenuous but rather encouraged to create a brand that is "authentic".

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