Eye On Marketers

McDonald's, along with other brands, is struggling to reach the highly influential population of Millennials, who, according to a recent survey, do not rank McDonald's among their top 10 chain restaurants. To more effectively target this generation, McDonald's is launching the "McWrap." Other companies target Millennials using digital media, corporate social responsibility campaigns, and higher quality ingredients.

The Academy of Country Music is hosting its 2nd annual free 3-day event for country music fans. Dr Pepper will sponsor the red carpet event with free samples, while the Kraft Country Kitchen will offer 13 food vendors and a picnic area with the Oscar Meyer Weinermobile.

In a statement, the Food Marketing Institute and the National Grocers' Association offered their support for regulation that would ensure that the proposed Menu Labeling Law applies only to restaurants, and not to food retailers (such as grocery stores).

Walmart, the biggest employer of Latinos in the U.S., spent an estimated $66 million on marketing to Latinos in 2010 and plans to double that figure in 2013. Part of its strategy involves designating certain stores as "Hispanic."