Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: MediaPost
Thursday, May 8, 2014

After announcing the launch of the new Spicy Chicken Cool Ranch Doritos Locos Taco through Snapchat, Taco Bell continues to try to "push the envelope in social media" with a multi-part digital campaign to support the product's limited release. Among other promotions designed to appeal to young fans, the chain has released a GIF-based "comic book" on Tumblr and plans to unveil an internet scavenger hunt in late May.

Source: Mobile Marketer
Wednesday, May 7, 2014

Coca-Cola is leveraging mobile marketing strategies to promote its sponsorship of the upcoming FIFA World Cup in Brazil. The multifaceted campaign, which the company hopes will "bring [the] experience to life" for soccer fans, includes an interactive mobile activation that allows consumers to collect miniature, special-edition "virtual" Coca-Cola bottles. The World Cup promotion also includes a Facebook tie-in, as well as options for photo-sharing and digital sticker collecting.

Source: Mobile Commerce Daily
Tuesday, May 6, 2014

Hostess is partnering with Twentieth Century Fox to launch an X-Men themed Twinkies product. The company will promote their super hero-themed Twinkies using digital product promo codes, social media outreach, and daily prize giveaways.The campaign is part of their larger social branding efforts to stay relevant amongst the "short attention spans of today's consumers."

Source: Mobile Marketer
Tuesday, May 6, 2014

In an effort to stay relevant to Millennials using Apple products, Pepsi invests in brand-saturated mobile games for iPhone and iPad users. Their iAd campaign "fits into a bigger marketing effort to introduce a line of drinks made with real sugar instead of high fructose corn syrupto spark new sales with consumers who are concerned about the health risks of high fructose corn syrup." Their iAd campaign features scramble games and branded image mapping which then directs players back to a Pepsi Wild Cherry Coke YouTube commercial.

Source: Advertising Age
Tuesday, May 6, 2014

As soft drink sales are declining, PepsiCo's cult favorite "Mountain Dew Baja Blast," formerly sold only at Taco Bell, is on an upswing. Hoping to capitalize on the popularity of Baja Blast, and that it will "offer a halo to the rest of the Mountain Dew lineup," Mountain Dew will be distributing it in stores over the summer. The short term promotion will be supported by a major teen-targeted push that includes an Ocean's Eleven-inspired video featuring popular athletes, social media outreach, and a mobile game called "Baja or Bust."

Source: QSR
Monday, May 5, 2014

In an effort to target youth and stay relevant among young adults, Taco Bell's 2014 Feed the Beat lineup will feature 100 "up-and-coming artists" who will be cross-promoted through product-placed advertisements. Taco Bell will feature the names of the artists on their Big Box and Taco 12-packs, in addition to QR codes which will allow customers to be directed to the Feed the Beat Pandora station.

Source: Ad Age
Thursday, May 1, 2014

Following in Walmart's footsteps, McDonald's was named the second annual "Marketer of the Year" at The Voice of Hispanic Marketing conference. The article describes the progression of McDonald's targeting, including becoming "deeply involved in music," publicizing scholarship programs and sponsoring sports events. Their "multicultural" approach to marketing includes having three separate marketing directors for targeting Latinos, African Americans, and Asian Americans.

Source: Hispanic PR Blog
Saturday, April 26, 2014

New York City McDonald's restaurants are hosting "a series of Meet and Greet events" with the Latino child actor Jorge Vega who is starring in the upcoming The Amazing Spider-Man 2 movie. The campaign also includes a movie-themed Happy Meal which comes with the ability to unlock a game in the "McPlay" app by scanning the Happy Meal package.

Source: Ad Age
Wednesday, April 23, 2014

Official sponsors Budweiser and Coca-Cola along with unofficial sponsors MillerCoors and PepsiCo are capitalizing off the event to use both traditional television advertising and social media ads to target young, Latino soccer fans. While PepsiCo lost out to Coca-Cola for the official event sponsorship, they are launching a campaign for soccer that is supposed to be the "largest global effort for both the brand and the company" and will be implemented in 100 different markets.

Source: Mobile Marketer
Wednesday, April 23, 2014

By using the photo-sharing social platform, Post Foods' campaign seeks to "enlist user-generated content to hopefully build long-term engagement." The campaign incentivizes teens to upload videos of themselves dancing with a chance to win a prize. The article also notes the success of a previous Honey Bunches of Oats campaign targeting Latinos that used a similar strategy.

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