Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: PR Newswire
Tuesday, July 22, 2014

7-Eleven continues to promote junk food and attract customers by using free give-aways and promotions. On July 23, 7-Eleven will give away 1 dollar "Big Bite" hot dogs and free "Big Gulp" soft drinks with the 7-Eleven app to celebrate National Hot Dog Day. 7-Eleven started the month by featuring the "Doritos loaded cheese snacks" and free Slurpees.

Source: Food Politics
Friday, July 18, 2014

The school lunch program is considered the "nation's largest restaurant," serving 30 million kids each day. Big Food companies use corporate social responsibility tacticsthat let them reach a captive audience of children and keep junk food in schools while maintaining good publicity.

Source: Media Post
Thursday, July 17, 2014

More research recently emerged on how marketers for major brands can most effectively target Latino customers by focusing on differences in heritage and acculturation levels. The research argues that companies should shift marketing tactics to target the elusive "American Latino" who is more likely to shop online and move fluidly between the two worlds of Hispanic and American culture.

Source: PR Newswire
Tuesday, July 15, 2014

Biculturals who are thought to be more entertainment-oriented, tech savvy, and bilingual are an emerging target for marketers. Large companies are now focusing on marketing to biculturals who represent "53% of America's Hispanics" because they are a major consumer of modern-day media.

Source: PR Newswire
Monday, July 14, 2014

With "23 million Latinos active on Facebook" and "more than one in five of Denny's guests [being] Latino", Denny's has launched a new Facebook page that directly markets to Latinos. The Facebook page "will offer original, and curated content designed to actively engage with online Latinos."

Source: PR Newswire
Monday, July 14, 2014

Pepsi is kicking off MLB All-Star Week with a variety of Pepsi food and beverage tastings and activities. "PepsiCo has been a tremendous supporter of Major League Baseball for nearly two decades…" and uses baseball as a marketing avenue to fans.

Source: BevNet
Wednesday, July 9, 2014

SKYY is launching a new marketing campaign, "West of Expected", that will market the vodka as exciting and attractive for the night-life scene. Their campaign also includes marketing to the LGBT community and a limited-edition bottle, SKYY ELECTRIFY, "which features a graphic LED label."

Source: PR Newswire
Wednesday, July 9, 2014

7-Eleven promoted its 87th birthday by giving away free food items for a week, including free Slurpees and free Snickers or Twix ice cream bars. 7-Eleven Day happens every year and it's a marketing tactic of "limited-time offers" used to engage consumers.

Source: Times Live
Wednesday, July 9, 2014

The "Criteria for the Commercial Marketing of Foods and Non-Alcoholic Beverages to Children" proposal from the Department of Health hopes "to ban any branding or marketing of unhealthy foods in schools." The proposal addresses why marketing specifically to kids is problematic and a risk factor for obesity.

Source: CMO today
Wednesday, July 9, 2014

TV is one of the most popular avenues for food advertising - the "candy and gum industry [alone] spends $883.6 million on national TV commercials." According to this post, Hershey Co. spent an estimated $466.6 million on commercials across its brands for the first six months of 2014, airing its "Spreads" commercial 10,000 times.

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