Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: The Huffington Post
Tuesday, March 24, 2015

Law professor Bill Bogart comes down firmly against marketing fruits and vegetables to children, and does some food industry denormalization in the process: for example, he points out that the food industry will be quick to point to fruit and vegetable advertising as a justification to excuse any marketing to children.

Source: Media Post
Monday, March 23, 2015

In order to promote the return of Chicken Fries and target young consumers using digital strategies, Burger King is launching a keyboard of chicken fries emojis. The company will also run ads for the Fries during March Madness.

Source: Progressive Grocer
Friday, March 20, 2015

The company signed a deal to become the Official Snacks of Major League Soccer as part of its #PassTheLove campaign, which it uses to market to sports consumers nationwide. Partnering with the MLS gives Mondelez more access to soccer consumers, a huge section of which are Latinos. It provides them access through television advertisements and products within the stadium.

Source: Mother Jones
Friday, March 20, 2015

Almost a quarter of schools in the United States sell fast food brands in their school cafeterias. Fast food companies also partner with schools for fundraisers or educational events. This article outlines five ways McDonald's targets school-age children.

Source: The Hans India
Tuesday, March 17, 2015

A new study from Dartmouth College found that nearly half of energy drink advertisements appeared on channels with content that appeals to adolescents.

Source: Jennifer Ramsay
Tuesday, March 17, 2015

In this op-ed, an Australian mother of three explains how the food environment undermines the healthy decisions she tries to make for her children. The continued targeted marketing of unhealthy products to children leaves parents continually stuck in the bad guy role. She issues a strong call for action, concluding, "there will be no solution without a co-ordinated effort by government, the food and beverage industry, the community and individuals."

Source: Adweek
Friday, March 13, 2015

The company brings up-and-coming musicians who are "culturally relevant for teens" to stay in their company-owned properties in exchange for social media promotion of the candy. 

Source: New York Times
Thursday, March 12, 2015

Public health advocates are questioning the Academy of Nutrition and Dietetics' decision to provide Kraft Singles with a "Kids Eat Right" label, which they say perpetuates confusion among parents about what it means to eat healthy. The Academy has been criticized for having "overly cozy ties" with the food industry. The blog also links to the Rudd Center's recent report on parents' perceptions of sugary drinks as "healthy."

Source: Time Magazine
Thursday, March 12, 2015

Coca-Cola paid nutrition experts to suggest small sodas or mini-cans of Coke as a "healthy treat" for American Heart Month. The author notes that the campaign highlights  "the many ways food companies work behind the scenes to cast their products in a positive light, often with the help of third parties who are seen as trusted authorities."

Source: Corporations & Health Watch
Thursday, March 12, 2015

This piece features an interview with James Sargent, a researcher whose work focuses on how children respond to fast food advertising, about a recently released report on fast food commercials. Kudos to the interviewer and Sargent for connecting the problems that this research highlights to policy solutions - and also for a nice media bite from Sargent, who describes McDonald's as "the Philip Morris of fast foods."

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