Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause.
Source: Center for Science in the Public Interest
Tuesday, September 16, 2014

The Center for Science in the Public Interest (CSPI) has called for major companies, including Sunny Delight and Pizza Hut, to end in-school marketing practices that reward unhealthy behaviors. CSPI denounces such promotions as "tawdry, crass and undermin[ing to] children's health," and urges companies to set standards for the products they market in schools. 

Source: CNN
Tuesday, September 16, 2014

The Taco Bell Foundation for Teens has announced it will provide funding to Junior Achievement (JA), an organization dedicated to empowering young people to pursue higher education. The collaboration enables the company to connect with teens - for example, a recent JA back-to-school event offered students free Taco Bell products, distributed from a heavily-branded Taco Bell truck.

Source: Supermarket News
Thursday, September 11, 2014

This article interviews retailers, consultants and agency executives to find out what they have learned about marketing to the Latino community. Those interviewed provide insights on how to most effectively target Latino consumers, emphasizing the importance of price-based marketing strategies.

Source: New York Daily News
Wednesday, September 10, 2014

McDonald's is honoring baseball icon Mariano Rivera as part of "Celebrando Nuestras Leyendas," its campaign to reach Latinos through Hispanic Heritage Month celebrations. As part of its outreach, a local McDonald's is also making a donation to a community organization run by Rivera and his wife.

Source: PR Newswire
Monday, September 8, 2014

Citing its "ongoing commitment to developing Latino leadership" the PepsiCo Foundation has given a $2.5 million grant to the Congressional Hispanic Caucus Institute (CHCI), a nonprofit that develops leadership among Latino youth. The funds strengthen PepsiCo's connections with Latino youth and its reputation within the Latino community.

Source: QSR
Monday, September 8, 2014

Krispy Kreme is reaching out to social media users through its Talk Like a Pirate Day promotion. During the popular social media "holiday," which occurs on September 19th, the chain will give a free doughnut to customers who talk like a pirate - and even more doughnuts to those who dress up.

Source: QSR
Thursday, September 4, 2014

Taco Bell has partnered with a popular YouTube star to promote its teen-targeted corporate social responsibility initiative, the Graduate for Màs Teen Scholar Contest. Teens are encouraged to submit an online video to a branded website for a chance to win a scholarship - and to become part of Taco Bell's promotional materials.

Source: New York Times
Wednesday, September 3, 2014

Food and beverage manufacturers are among the many major companies using the new football season as a launching pad for campaigns. The best known of these is Doritos' "Crash the Super Bowl", the fan-driven campaign is part of Frito Lay's effort to market Doritos to "young Millenials, who are harder and harder to market to."

Source: PR Newswire
Tuesday, September 2, 2014

McDonald's is touting a day of breakfast giveaways for kids in California and Nevada. Though the chain trumpets its "wholesome" breakfast options, this marketing campaign will mean that more kids start their school day at McDonald's, where unhealthy foods are also heavily marketed.

Source: Bridging the Gap
Tuesday, September 2, 2014

New research from Lisa Powell and colleagues found that low-income and African-American kids were the most likely to be targeted with television ads for fast food and sugary drinks. The researchers used television ratings data to analyze which ads were aired in different markets.

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