‘Don’t think of a soda’: Contradictory public health messaging from a content analysis of Twitter posts about sugar-sweetened beverage taxes in California from 2015 to 2018
Thursday, July 11, 2024Public health advocates working to support taxes on sugar-sweetened beverages may have inadvertently promoted SSBs, reinforced opposition to SSB taxes, and normalized SSBs, found a social media analysis from BMSG, published in the journal Frontiers in Public Health. In future SSB tax campaigns, advocates should ensure that the images they use on social media reflect the solutions they seek, not just the problem they are trying to combat.