Junk food marketers disproportionately target Latino children, putting them at an increased risk of developing diabetes and other chronic illnesses. In this webinar for MALDEF and PreventObesity.net, BMSG's Priscilla Gonzalez discusses how corporations use digital technology, such as advergames and mobile apps, to reach Latino youth -- a group known for being early adopters of online tools and trends.
The rise of marketing strategies tailored to today's social media landscape have made children and teens increasingly vulnerable to food and beverage industry marketing -- often for unhealthy products. Marketers are exploiting youth's relationship with digital media to foster engagement with their brands. Authors Kathryn Montgomery, Jeff Chester, Sonya Grier and BMSG's Lori Dorfman call for a set of fair marketing principles and practices both to protect youth and allow them to participate online. (Registration required to view full text.)
In response to concerns about the link between sugary beverages and obesity, soda manufacturers are using costly and elaborate corporate social responsibility (CSR) campaigns to shift the blame for their products' health harms onto consumers, boost product popularity, and prevent regulation. In this article for PLoS Medicine, authors from BMSG and Public Health Advocacy Institute show that such tactics resemble those used by the tobacco industry.
The media play a powerful role in the public's and policy leaders' understanding of the child sexual abuse and potential solutions. In this webinar, the second in a series of nine web conferences on Ending Child Sexual Abuse, BMSG and Frameworks Institute discuss studies related to the coverage of child sexual abuse and its prevention. This conference series is a collaboration between PreventConnect and Ms. Foundation for Women. View the webinar slides or recording.
By harnessing the power of the media to highlight effective environmental and policy solutions, advocates can advance the public discussion on health from the ground up. In this webinar, Strategic Alliance and BMSG helped participants learn to craft effective messages to reframe critical food and physical-activity related issues from an upstream perspective. Download the slides or view the recording.
In spite of high childhood obesity rates, food and beverage marketers continue to target youth with increasingly sophisticated ads for foods and drinks high in salt, sugars, and fats. The Institute of Medicine has made strong recommendations for how the food industry and government can reverse the situation, but a new report shows these groups have made little progress. In this commentary, BMSG's Lori Dorfman and Margo Wootan, of the Center for Science in the Public Interest, call for a national commitment to addressing food marketing to children.
The United States is in the middle of an obesity crisis that's putting large numbers of adults and children at risk of developing health problems such as diabetes and cancer. With its aggressive marketing of junk food to kids, the food industry is part of the problem. In this webinar, BMSG's Andrew Cheyne discusses how marketing works, common tactics food marketers use to reach children, and what we can do about it. The webcast also includes presentations on cancer prevention, community health, and tobacco marketing to kids.
News coverage of child sexual abuse is typically infrequent compared to how often it actually occurs. But in November 2011, the arrest of Penn State assistant football coach Jerry Sandusky on charges of child sexual abuse catapulted the issue into the spotlight and generated an extraordinary volume of coverage. In this report, BMSG examines news coverage generated in the first 9 days of the Sandusky case, compares it to our earlier findings about how child sexual abuse is usually covered, and offers suggestions to reporters and advocates based on our observations.
Engaging the media around prevention policy can be challenging for advocates working to end intimate partner violence. This webinar takes participants through the key steps of developing an effective media advocacy plan, including setting goals and objectives, identifying strategies, assessing resources and planning for timely news coverage.
The explosion of digital culture in recent years has changed how fast food and soda companies market to children and teenagers. Today, powerful and intense promotions are completely, seamlessly integrated into young people's social relationships and minute-by-minute interactions. This report explores some of marketers' latest techniques, explains why they should concern public health advocates, and offers resources for taking action.
Physical activity is vital to children's lifelong health and success, yet many children aren't active enough. In fact, in California, nearly one in three teens is not regularly active. Improving physical education (P.E.) is one important way to help increase opportunities for students to be active. California schools can take steps in this direction by implementing some of the low-cost strategies covered in this brief.
Sexual and domestic violence advocates cannot change norms and environments without acknowledging and leveraging the critical role that media coverage has in shaping the understanding of, and conversations about, violence. ln this web conference, BMSG's Lori Dorfman and Prevention Institute's Larry Cohen discuss how to make the case for prevention using data and other forms of media messaging.
Everywhere children and youth go, marketing follows them, touting foods and drinks they would be much better off avoiding. This report illuminates the latest developments in the digital media marketplace and what it means for the health of young people.
Child sexual abuse is a tough and sensitive topic to discuss and to write about. In this Issue, we examine how child sexual abuse is portrayed in the news. We ask: How do journalists cover child sexual abuse, especially in the absence of a prominent case? Do sensationalist stories focusing on the "stranger danger" misconception dominate news coverage? Is preventing child sexual abuse discussed? We then use our findings to make specific recommendations for advocates and reporters.
The science is clear: The environments where children grow up, play and go to school affect their diets and health. In this research brief, prepared for the Robert Wood Johnson Foundation's Healthy Eating Research program, we show how children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat.
Digital techniques are quickly evolving and unprecedentedly immersive. To assess the best ways to understand these new media effects, we convened a group of scholars to develop a conceptual framework for understanding the impact of the digital practices on food and beverage consumption among children and youth and a research agenda to guide future studies of that impact.
This webinar, hosted by the Family Health Outcomes Project at the University of California, San Francisco, highlights ways to encourage breastfeeding at multiple levels -- individual, community and policy. BMSG's Heather Gehlert discusses how to frame the issue in ways that maximize support for it. The recording, slides and other resources are all available at http://fhop.ucsf.edu/fhop/htm/prods/IPinformational.htm.
This webinar, featuring American University's Dr. Sonya Grier and Chicago State University's Kwesi Ronald Harris, explores how the target marketing of junk food and beverages disproportionately affects communities of color, exposes some of the more insidious practices, and discusses community efforts to fight back.
At BMSG, we work to help advocates make the case for systems and structures that will improve health. This document is designed to help health departments better explain their goals and rationale for prevention. It's a starting point to use for tailoring messages for the media, policy makers and community leaders.
Food and beverage marketing influences what products kids ask for, what they end up consuming and what eating habits they carry with them into adulthood. In this interview, BMSG director Lori Dorfman discusses new tactics this industry uses to target youth online and explains how these strategies are different from more traditional forms of marketing.
One of the main goals of fast food and soda marketing is to make you to feel special, like the product is just for you. We reveal the tactics they use to do so in this marketing brief, part of a series on target marketing that BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE). Also available in Spanish.
Target marketing allows the fast food and soda industries to promote their products among certain groups. This marketing brief, the second part of a series BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE), shows how those industries are focusing on African-American and Latino moms and why this is a problem. Also available in Spanish.
Una de las metas de la mercadotecnia de la soda y comida rápida es hacer que el consumador se sienta como si el producto sea hecho especialmente para si mismo. Revelamos las tácticas que se usan para hacerlo en este documento sobre la mercadotecnia, parte de una serie desarrollada por BMSG para la iniciativa para crear capacidad nacional Comunidades Creando Ambientes Sanos. Tambien disponible en Inglés.
La mercadotecnia dirigida permite que las industrias de la soda y comida rápida les promuevan sus productos a grupos específicos. En este documento de mercadotecnia, parte de una serie desarrollada por BMSG para la iniciativa para crear capacidad nacional Comunidades Creando Ambientes Sanos, demostramos como estas industrias dirigen la mercadotecnia hacia madres de comunidades latinas y afroamericanas, y los problemas que resultan de esta practica. Tambien disponible en Inglés.
What we drink is directly related to what beverages are -- or are not -- sold in our communities. Water is the healthiest beverage, but many places, including schools, either don't offer it or don't have a safe supply, leaving people to reach for sodas or other sugary beverages instead. We can change this. Part Five of BMSG's "Talking About" series explains how.