Publications

target marketing slides
Youth and minority marketing

At the 2012 National Soda Summit in Washington, D.C., BMSG's Andrew Cheyne discusses why soda companies target children of color, the tactics they use to target market to African American and Latino youth, and how marketers are pushing the boundaries with multicultural youth-focused messages.

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News coverage of child sexual abuse and prevention, 2007-2009

News media coverage of child sexual abuse can help policymakers and the public understand what must be done to prevent future abuse, but coverage tends to focus on extreme cases. So how do the media frame child sexual abuse in the absence of high-profile cases? In this article, BMSG's Pamela Mejia, Andrew Cheyne and Lori Dorfman present an analysis of newspaper coverage of the issue and offer recommendations to help advocates shape reporting in ways that highlight the need for prevention.

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Media advocacy: A strategy for helping communities change policy

Policy determines the structure of society and the rules by which we live. In this chapter, part of the 3rd edition of Community Organizing and Community Building for Health and Welfare, Lori Dorfman and Priscilla Gonzalez show how communities can use media advocacy to shape policy and influence social conditions and environments in ways that support health.

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Webinar: Food marketing and the consequences for Latino children and youth

Junk food marketers disproportionately target Latino children, putting them at an increased risk of developing diabetes and other chronic illnesses. In this webinar for MALDEF and PreventObesity.net, BMSG's Priscilla Gonzalez discusses how corporations use digital technology, such as advergames and mobile apps, to reach Latino youth -- a group known for being early adopters of online tools and trends.

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The new threat of digital marketing

The rise of marketing strategies tailored to today's social media landscape have made children and teens increasingly vulnerable to food and beverage industry marketing -- often for unhealthy products. Marketers are exploiting youth's relationship with digital media to foster engagement with their brands. Authors Kathryn Montgomery, Jeff Chester, Sonya Grier and BMSG's Lori Dorfman call for a set of fair marketing principles and practices both to protect youth and allow them to participate online. (Registration required to view full text.)

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Soda and tobacco industry corporate social responsibility campaigns: How do they compare? [pdf]

In response to concerns about the link between sugary beverages and obesity, soda manufacturers are using costly and elaborate corporate social responsibility (CSR) campaigns to shift the blame for their products' health harms onto consumers, boost product popularity, and prevent regulation. In this article for PLoS Medicine, authors from BMSG and Public Health Advocacy Institute show that such tactics resemble those used by the tobacco industry.

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Webinar: Working with the media to end child sexual abuse

The media play a powerful role in the public's and policy leaders' understanding of the child sexual abuse and potential solutions. In this webinar, the second in a series of nine web conferences on Ending Child Sexual Abuse, BMSG and Frameworks Institute discuss studies related to the coverage of child sexual abuse and its prevention. This conference series is a collaboration between PreventConnect and Ms. Foundation for Women. View the webinar slides or recording.

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Webinar: Making the case for healthy food and activity environments: Shaping public debate with framing and messages

By harnessing the power of the media to highlight effective environmental and policy solutions, advocates can advance the public discussion on health from the ground up. In this webinar, Strategic Alliance and BMSG helped participants learn to craft effective messages to reframe critical food and physical-activity related issues from an upstream perspective. Download the slides or view the recording.

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The nation needs to do more to address food marketing to children

In spite of high childhood obesity rates, food and beverage marketers continue to target youth with increasingly sophisticated ads for foods and drinks high in salt, sugars, and fats. The Institute of Medicine has made strong recommendations for how the food industry and government can reverse the situation, but a new report shows these groups have made little progress. In this commentary, BMSG's Lori Dorfman and Margo Wootan, of the Center for Science in the Public Interest, call for a national commitment to addressing food marketing to children.

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Webinar: How junk food marketing creates unhealthy environments for children, and what we can do about it

The United States is in the middle of an obesity crisis that's putting large numbers of adults and children at risk of developing health problems such as diabetes and cancer. With its aggressive marketing of junk food to kids, the food industry is part of the problem. In this webinar, BMSG's Andrew Cheyne discusses how marketing works, common tactics food marketers use to reach children, and what we can do about it. The webcast also includes presentations on cancer prevention, community health, and tobacco marketing to kids

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Breaking news on child sexual abuse: Early coverage of Penn State

News coverage of child sexual abuse is typically infrequent compared to how often it actually occurs. But in November 2011, the arrest of Penn State assistant football coach Jerry Sandusky on charges of child sexual abuse catapulted the issue into the spotlight and generated an extraordinary volume of coverage. In this report, BMSG examines news coverage generated in the first 9 days of the Sandusky case, compares it to our earlier findings about how child sexual abuse is usually covered, and offers suggestions to reporters and advocates based on our observations.

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Webinar: Media planning for policy change

Engaging the media around prevention policy can be challenging for advocates working to end intimate partner violence. This webinar takes participants through the key steps of developing an effective media advocacy plan, including setting goals and objectives, identifying strategies, assessing resources and planning for timely news coverage.

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The new age of food marketing: How companies are targeting and luring our kids -- and what advocates can do about it

The explosion of digital culture in recent years has changed how fast food and soda companies market to children and teenagers. Today, powerful and intense promotions are completely, seamlessly integrated into young people's social relationships and minute-by-minute interactions. This report explores some of marketers' latest techniques, explains why they should concern public health advocates, and offers resources for taking action.

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Talking about: Boosting physical activity and student achievement through quality physical education

Physical activity is vital to children's lifelong health and success, yet many children aren't active enough. In fact, in California, nearly one in three teens is not regularly active. Improving physical education (P.E.) is one important way to help increase opportunities for students to be active. California schools can take steps in this direction by implementing some of the low-cost strategies covered in this brief.

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Webinar: Using data to make the case for prevention (registration required)

Sexual and domestic violence advocates cannot change norms and environments without acknowledging and leveraging the critical role that media coverage has in shaping the understanding of, and conversations about, violence. ln this web conference, BMSG's Lori Dorfman and Prevention Institute's Larry Cohen discuss how to make the case for prevention using data and other forms of media messaging.

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Peeking behind the curtain: Food and marketing industry research supporting digital media marketing to children and adolescents [pdf]

Everywhere children and youth go, marketing follows them, touting foods and drinks they would be much better off avoiding. This report illuminates the latest developments in the digital media marketplace and what it means for the health of young people.

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Issue 19: Case by case: News coverage of child sexual abuse

Child sexual abuse is a tough and sensitive topic to discuss and to write about. In this Issue, we examine how child sexual abuse is portrayed in the news. We ask: How do journalists cover child sexual abuse, especially in the absence of a prominent case? Do sensationalist stories focusing on the "stranger danger" misconception dominate news coverage? Is preventing child sexual abuse discussed? We then use our findings to make specific recommendations for advocates and reporters.

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Food and beverage marketing to children and adolescents: An environment at odds with good health

The science is clear: The environments where children grow up, play and go to school affect their diets and health. In this research brief, prepared for the Robert Wood Johnson Foundation's Healthy Eating Research program, we show how children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat.

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Food marketing in the digital age: A conceptual framework and agenda for research [pdf]

Digital techniques are quickly evolving and unprecedentedly immersive. To assess the best ways to understand these new media effects, we convened a group of scholars to develop a conceptual framework for understanding the impact of the digital practices on food and beverage consumption among children and youth and a research agenda to guide future studies of that impact.

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Webinar: Strategies to increase breastfeeding in your county

This webinar, hosted by the Family Health Outcomes Project at the University of California, San Francisco, highlights ways to encourage breastfeeding at multiple levels -- individual, community and policy. BMSG's Heather Gehlert discusses how to frame the issue in ways that maximize support for it. The recording, slides and other resources are all available at http://fhop.ucsf.edu/fhop/htm/prods/IPinformational.htm.

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Webinar: Target marketing of junk foods to communities of color

This webinar, featuring American University's Dr. Sonya Grier and Chicago State University's Kwesi Ronald Harris, explores how the target marketing of junk food and beverages disproportionately affects communities of color, exposes some of the more insidious practices, and discusses community efforts to fight back.

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Making the case for prevention: Basic messages for health departments

At BMSG, we work to help advocates make the case for systems and structures that will improve health. This document is designed to help health departments better explain their goals and rationale for prevention. It's a starting point to use for tailoring messages for the media, policy makers and community leaders.

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Video: Digital food and beverage marketing to children and adolescents

Food and beverage marketing influences what products kids ask for, what they end up consuming and what eating habits they carry with them into adulthood. In this interview, BMSG director Lori Dorfman discusses new tactics this industry uses to target youth online and explains how these strategies are different from more traditional forms of marketing.

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Target marketing soda & fast food: Problems with business as usual
Target marketing soda & fast food: Problems with business as usual

One of the main goals of fast food and soda marketing is to make you to feel special, like the product is just for you. We reveal the tactics they use to do so in this marketing brief, part of a series on target marketing that BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE). Also available in Spanish.

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The soda and fast food industries target their marketing towards mothers of color

Target marketing allows the fast food and soda industries to promote their products among certain groups. This marketing brief, the second part of a series BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE), shows how those industries are focusing on African-American and Latino moms and why this is a problem. Also available in Spanish.

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