Communicating for change: Creating news that reaches decision makers

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September 21, 2017

This module, created as part of the Health ExChange Academy's Communicating for Change training series, explores different news story elements so advocates can gain access to journalists by emphasizing what is newsworthy about their issue. Advocates will explore how to create news, piggyback on breaking news, meet with editorial boards, submit op-eds and letters to the editor, and develop advocacy ads. Other trainings in the series are available at http://www.bmsg.org/about/projects/communicating-for-change-trainings.

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