Communicating for change: Planning ahead for strategic media advocacy

printer friendlyprinter friendly
September 21, 2017

This module, created as part of the Health ExChange Academy's Communicating for Change training series, takes advocates through each step of developing a media advocacy plan: setting goals and objectives, identifying strategies and tactics, assessing resources, determining time-lines, and specifying who will do what. The module also shows advocates how to integrate communications planning organizationally and develop timely, proactive news coverage. Other trainings in the series are available at http://www.bmsg.org/about/projects/communicating-for-change-trainings.

mod-2-cover-thumbnail.png
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: