by: Fernando Quintero
posted on Monday, December 15, 2014
Berkeley’s landslide victory in passing a tax on sugary drinks, along with other cities’ recent efforts to do the same, reveals some do’s and don’ts in developing strategic media advocacy campaigns.
Tags: Berkeley, Big Soda, El Monte, media advocacy, public health, Richmond, San Francisco, soda tax, Telluride
by: Fernando Quintero
posted on Thursday, October 16, 2014
In Mexico, health advocates frame junk food marketing to kids as a human rights violation. Should U.S. advocates do the same?
by: Fernando Quintero
posted on Wednesday, August 20, 2014
To block advocates’ efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back.
Tags: communication, media advocacy, messaging, public health, soda industry, soda tax, sugary drinks
by: Fernando Quintero
posted on Friday, July 11, 2014
Change takes time, especially when it comes to changing social norms and public health policy. But even the biggest industry Goliaths eventually crumble. Big Soda will be no different.
Tags: Berkeley, media advocacy, public health, public health policy, San Francisco, soda tax
by: Fernando Quintero
posted on Monday, July 07, 2014
A new campaign attempts to make summer camps healthier places for kids. Here’s how we all gain.
Tags: public health, soda, ssb, sugary drinks, summer camps
by: Fernando Quintero
posted on Friday, March 28, 2014
By not reporting more comprehensively on suicides, the news media are reinforcing the contempt many people have for those who take their own life and making it harder to demonstrate the need for prevention.
Tags: Golden Gate Bridge, public health, stigma, suicide barrier, suicide nets, suicide prevention
by: Fernando Quintero
posted on Monday, February 10, 2014
Getting media coverage of a public health issue or policy goal can seem daunting. Here’s how advocates can turn one common challenge for journalists into an opportunity to make headlines.
Tags: media advocacy, news strategy, public health
by: Fernando Quintero
posted on Tuesday, December 10, 2013
As more soda tax measures hit the ballot, the beverage industry has become increasingly fierce in fomenting opposition. How should advocates respond to questions about government intervention and other hot-button issues? Here are some sample Q&As that may help.
Tags: media advocacy, public health, soda, soda tax, sugary drinks
by: Fernando Quintero
posted on Tuesday, June 04, 2013
Using language that moves racism from a personal issue to a structural one is key to showing how policy changes can benefit entire populations. But what does this mean for those who have experienced the personal pain of racism? How can those experiences fuel efforts to reframe it?
Tags: framing, health equity, language, messaging, public health, structural racism
by: Fernando Quintero
posted on Monday, February 04, 2013
When news broke of NAACP’s recent decision to accept funds from Coke and help fight portion size limits in New York City, many in public health were quick to scold the civil rights group. But there’s more to the story than meets the eye, and advocates shouldn’t be distracted from real culprit in all this: Big Soda.
Tags: Coca-Cola, naacp, public health, soda
