by: Daphne Marvel
posted on Tuesday, September 12, 2017
The number of people writing letters to the editor is decreasing, but there are many reasons why letters are still an effective strategy for shifting people’s understanding of — and actions on — public health and social justice issues.
by: Michael Bakal
posted on Thursday, August 17, 2017
A small campaign with big impact offers lessons for advocates working to create long-term, lasting social change.
Tags: media advocacy, public health, social justice, strategic communication
by: Fernando Quintero
posted on Wednesday, July 05, 2017
Cutting-edge digital tactics for marketing junk food and sugary drinks to young people were on display at the 2017 Cannes Lions International Festival of Creativity. What can public health advocates do to counter these slick campaigns?
Tags: cannes lions festival, food marketing, junk food marketing, public health, target marketing
by: Daphne Marvel
posted on Wednesday, May 31, 2017
How public health and social justice advocates can create quotable quotes that journalists use and readers remember.
Tags: communication strategy, media advocacy, nonprofit communications
by: Michael Bakal
posted on Tuesday, February 21, 2017
How one advocate helped pass 11 gun violence prevention bills in the aftermath of the country’s deadliest mass shooting.
by: Michael Bakal and Pamela Mejia
posted on Friday, January 20, 2017
Amid unprecedented challenges from Trump and his incoming administration, here are four steps journalists can take to preserve the integrity of the Fourth Estate and its crucial role as watchdog in a functioning democracy.
by: Heather Gehlert
posted on Thursday, January 05, 2017
In this Q&A, the Alameda County Public Health Department’s Tram Nguyen discusses how the department has used media advocacy to illuminate the link between housing and health. Nguyen also offers insights for advocates and reporters looking to improve coverage.
by: Karra Gardin
posted on Wednesday, December 21, 2016
Every day, BMSG monitors the news to understand how public health issues are circulating in mainstream and social media. As we do our daily news scans, memorable media bites often catch our eye. Here are 10 of our favorites from 2016.
by: Fernando Quintero
posted on Wednesday, December 14, 2016
How does the news frame the opioid epidemic? Preliminary findings from a BMSG news analysis provide insight and lay the groundwork for additional research questions, including whether the news may fuel stereotypes and, thus, stymie prevention efforts.
by: Fernando Quintero
posted on Tuesday, November 01, 2016
Internal Coca-Cola documents show that taxing sugary drinks and reducing marketing to kids are among the regulatory actions that concern the company the most — precisely because of their effectiveness. Now, it’s time for advocates to turn up the heat.
