Berkeley Media Studies GroupBig Soda Archives - Berkeley Media Studies Group

5 lessons in media advocacy from battles with Big Soda

by: Fernando Quintero
posted on Monday, December 15, 2014

Berkeley’s landslide victory in passing a tax on sugary drinks, along with other cities’ recent efforts to do the same, reveals some do’s and don’ts in developing strategic media advocacy campaigns.

Tags: Berkeley, Big Soda, El Monte, media advocacy, public health, Richmond, San Francisco, soda tax, Telluride

Echoes of the tobacco wars: Why is Big Soda afraid to publicly oppose the Richmond soda tax?

by: Andrew Cheyne
posted on Wednesday, October 03, 2012

The city council of Richmond, Calif., has made headlines by putting a soda tax on the ballot. This has the beverage industry running scared and once again borrowing tactics from Big Tobacco — this time in an effort to deceive voters.

Tags: American Beverage Association, beverage industry, Big Soda, campaign finance, Citizens United, Community Coalition Against Beverage Taxes, public health, Richmond, soda tax

blog tag: Big Soda

5 lessons in media advocacy from battles with Big Soda

Echoes of the tobacco wars: Why is Big Soda afraid to publicly oppose the Richmond soda tax?