Food industry messaging pulled from Big Tobacco playbook
by: Pamela Mejia
posted on Friday, April 18, 2014
A new study from BMSG explores the tobacco industry’s use of personal choice messaging to shift blame for its products’ health harms onto consumers. Now Big Food is taking a page from tobacco’s well-worn playbook. How similar are the two industries and what does this mean for advocates?
Tags: Big Food, Big Tobacco, framing, industry appeals to choice, personal responsibility, public health, tobacco