by: Heather Gehlert
posted on Tuesday, December 30, 2014
Public health issues have been a dominant part of the news this year, and advocates played a major role in shaping their coverage. Out of these efforts emerged many memorable media bites. Here are 10 of BMSG’s favorites.
Tags: media advocacy, public health
by: Fernando Quintero
posted on Monday, December 15, 2014
Berkeley’s landslide victory in passing a tax on sugary drinks, along with other cities’ recent efforts to do the same, reveals some do’s and don’ts in developing strategic media advocacy campaigns.
Tags: Berkeley, Big Soda, El Monte, media advocacy, public health, Richmond, San Francisco, soda tax, Telluride
by: Heather Gehlert
posted on Wednesday, October 01, 2014
The words we use to describe public health issues can open people up to new ideas or reinforce old ways of thinking, undermining advocates’ efforts to make the case for policies that support health. Here are three common phrases that may be doing the latter.
Tags: framing, language, media advocacy, public health
by: Fernando Quintero
posted on Wednesday, August 20, 2014
To block advocates’ efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back.
Tags: communication, media advocacy, messaging, public health, soda industry, soda tax, sugary drinks
by: Heather Gehlert
posted on Thursday, July 17, 2014
Two seasoned public health advocates reflect on diabetes, soda consumption, and the strategic use of mass media to curb them both.
Tags: media advocacy, public health, SB 1000, soda warning labels, sugary drinks
by: Fernando Quintero
posted on Friday, July 11, 2014
Change takes time, especially when it comes to changing social norms and public health policy. But even the biggest industry Goliaths eventually crumble. Big Soda will be no different.
Tags: Berkeley, media advocacy, public health, public health policy, San Francisco, soda tax
by: Fernando Quintero
posted on Monday, February 10, 2014
Getting media coverage of a public health issue or policy goal can seem daunting. Here’s how advocates can turn one common challenge for journalists into an opportunity to make headlines.
Tags: media advocacy, news strategy, public health
by: Caity Dekker and Heather Gehlert
posted on Monday, December 30, 2013
The way the media portray an issue influences how we think about and act on it. Throughout the year, advocates have used memorable media bites to help shape the news, challenge people to think about problems from a public health perspective, and come up with creative solutions. Here are 10 of our favorites.
Tags: media advocacy, media bites, public health
by: Fernando Quintero
posted on Tuesday, December 10, 2013
As more soda tax measures hit the ballot, the beverage industry has become increasingly fierce in fomenting opposition. How should advocates respond to questions about government intervention and other hot-button issues? Here are some sample Q&As that may help.
Tags: media advocacy, public health, soda, soda tax, sugary drinks
by: Pamela Mejia
posted on Wednesday, October 23, 2013
How can advocates use the media to advance their policy goals? At this year’s meeting of the American Public Health Association, BMSG’s Pamela Mejia will discuss media advocacy as a way to shape conversations and policy actions around health and safety.
Tags: media advocacy, public health, soda tax
