by: Fernando Quintero
posted on Wednesday, August 20, 2014
To block advocates’ efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back.
Tags: communication, media advocacy, messaging, public health, soda industry, soda tax, sugary drinks
by: Heather Gehlert
posted on Thursday, July 17, 2014
Two seasoned public health advocates reflect on diabetes, soda consumption, and the strategic use of mass media to curb them both.
Tags: media advocacy, public health, SB 1000, soda warning labels, sugary drinks
by: Fernando Quintero
posted on Friday, July 11, 2014
Change takes time, especially when it comes to changing social norms and public health policy. But even the biggest industry Goliaths eventually crumble. Big Soda will be no different.
Tags: Berkeley, media advocacy, public health, public health policy, San Francisco, soda tax
by: Fernando Quintero
posted on Monday, July 07, 2014
A new campaign attempts to make summer camps healthier places for kids. Here’s how we all gain.
Tags: public health, soda, ssb, sugary drinks, summer camps
by: Pamela Mejia
posted on Friday, April 18, 2014
A new study from BMSG explores the tobacco industry’s use of personal choice messaging to shift blame for its products’ health harms onto consumers. Now Big Food is taking a page from tobacco’s well-worn playbook. How similar are the two industries and what does this mean for advocates?
Tags: Big Food, Big Tobacco, framing, industry appeals to choice, personal responsibility, public health, tobacco
by: Fernando Quintero
posted on Friday, March 28, 2014
By not reporting more comprehensively on suicides, the news media are reinforcing the contempt many people have for those who take their own life and making it harder to demonstrate the need for prevention.
Tags: Golden Gate Bridge, public health, stigma, suicide barrier, suicide nets, suicide prevention
by: Fernando Quintero
posted on Monday, February 10, 2014
Getting media coverage of a public health issue or policy goal can seem daunting. Here’s how advocates can turn one common challenge for journalists into an opportunity to make headlines.
Tags: media advocacy, news strategy, public health
by: Caity Dekker and Heather Gehlert
posted on Monday, December 30, 2013
The way the media portray an issue influences how we think about and act on it. Throughout the year, advocates have used memorable media bites to help shape the news, challenge people to think about problems from a public health perspective, and come up with creative solutions. Here are 10 of our favorites.
Tags: media advocacy, media bites, public health
by: Katherine Schaff
posted on Wednesday, December 11, 2013
Making the case for a society that supports health for everyone is easier said than done, even for the most seasoned public health advocates. Here are some tips to help ensure that the messages we use strengthen, rather than stymie, our social change efforts.
Tags: advocacy, communication, health equity, public health
by: Fernando Quintero
posted on Tuesday, December 10, 2013
As more soda tax measures hit the ballot, the beverage industry has become increasingly fierce in fomenting opposition. How should advocates respond to questions about government intervention and other hot-button issues? Here are some sample Q&As that may help.
Tags: media advocacy, public health, soda, soda tax, sugary drinks
