BMSG in the news

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Social media beat Big Soda

by Randy Shaw | Beyond Chron
Monday, November 10, 2014

For all the phone calls, framing and other standard grassroots campaign techniques, what distinguished this year's soda tax campaigns in Berkeley and San Francisco was their powerful use of social media, which was amplified by organizations including BMSG.

Berkeley’s soda tax a sweet victory

by Robin Abcarian | Los Angeles Times
Thursday, November 06, 2014

Berkeley, California, has succeeded in passing a tax on sugary drinks. The win comes in spite of the soda industry’s history of underhanded tactics, detailed in previous BMSG research, used to defeat such measures.

Berkeley passes soda tax; San Francisco effort fails

by Lisa Aliferis | KQED's State of Health
Wednesday, November 05, 2014

Voters in Berkeley have passed the nation's first soda tax focused on prevention and improving kids' health. In doing so, BMSG Director Lori Dorfman explains, the city continues its long history "of being first to a new cause that's later embraced more broadly." This article also appeared on Southern California Public Radio.

Berkeley wins; what’s next for soda taxes?

by Dana Woldow | Beyond Chron
Wednesday, November 05, 2014

Berkeley has led the nation in passing the first excise tax on sugary beverages. BMSG's Lori Dorfman joins other public health professionals in explaining why other communities will follow suit.

Four good reasons to encourage less soda consumption

by Elisa Batista | MomsRising.org
Monday, September 15, 2014

The soda industry has spent hundreds of thousands of dollars to defeat a soda tax in Berkeley. To raise awareness of such tactics and to make the case for a tax on soda, MomsRising recently co-sponsored an educational panel featuring BMSG Director Lori Dorfman, among others.

How media coverage of sexual violence gets it wrong

by Jessica Mendoza | GlobalPost
Tuesday, September 09, 2014

Media portrayals of sexual violence often perpetuate misleading stereotypes. However, BMSG Senior Media Researcher Pamela Mejia says a positive shift may be happening -- one that points to the need for prevention and holds institutions accountable for their role in fostering (or preventing) abuse.

Experts: If junk food marketing is not regulated, childhood obesity will rates will increase

Vanguardia (Vanguard)
Wednesday, September 03, 2014

Following the release of a study that looked at gaps in federal regulations that are meant to protect children against target marketing of junk food and beverages, children's health advocates called for stricter rules to limit such advertising and marketing practices. BMSG's Fernando Quintero provided testimony at a Mexican federal hearing and a press conference about the impact of targeting marketing of unhealthy food in the United States.

Report on target marketing of unhealthy food to children released

Diario Oaxaca (Oaxaca Daily)
Wednesday, September 03, 2014

During a presentation in Mexico City of the newly released report, "Marketing of food and beverages to children: Industry strategies," experts in nutrition, communication and children's rights advocates, including BMSG's Fernando Quintero, provided testimony regarding the need for stricter regulations around target marketing to children.

MEXICO: Alliance for Healthy Nutrition questions ‘weak’ regulations of target marketing to children

Entorno Inteligente (Intelligent Environment)
Wednesday, September 03, 2014

The effect of “weak” regulations regarding the control of target marketing of unhealthy food and beverages to children in Mexico is in essence the same as not having any regulations whatsoever, according to a new report by the Alliance for Healthy Nutrition. BMSG’s Fernando Quintero was among the group of international experts on target marketing to children who provided information on the impacts of junk food markeing.

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