BMSG in the news

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Sugar industry’s secret documents echo tobacco tactics

by Kelly Crowe | CBC News
Friday, March 08, 2013

The documents show how the sugary industry manipulated science and the media in an effort to influence public opinion and silence critics. The tactics, says BMSG's Andrew Cheyne in a video accompanying this article, mirror those of other industries that "put profits before health."

How do the media influence public health?

by Melinda Hemmelgarn | Food Sleuth Radio
Thursday, March 07, 2013

In conversation with Registered Dietitian Melinda Hemmelgarn, BMSG Director Lori Dorfman explains how food marketers use message framing and our new digital landscape to influence our food choices and infiltrate our lives. Dorfman draws upon her ongoing research which examines media portrayals of public health issues, including food and beverage marketing, breastfeeding and children‰’s health.

UC Berkeley professor pushes for taxes on sugary drinks

by Claire Chiara | The Daily Californian
Sunday, March 03, 2013

Taxing sugary drinks is a way to improve the public's health. BMSG's Lori Dorfman explains why, in spite of obvious health benefits, there is little support for such a tax and what this means for future public health efforts.

New report critical of digital food marketing to children

by Mark Anstoetter, Madeleine McDonough | Lexology
Friday, March 01, 2013

BMSG and Yale University's Rudd Center for Food Policy and Obesity have published a report criticizing top cereal manufacturers for targeting children with "sophisticated online marketing techniques," such as advergames, video and viral marketing.

Taking a moment to nod to some truly effective public health campaigns

by Heather Gehlert | Zocalo
Monday, February 25, 2013

Using tobacco control as an example, BMSG's Heather Gehlert explains that effective health campaigns all have one thing in common: They go beyond attempts to influence individual behavior and push for policy changes to improve our environments.

Sunday dialogue: Mayhem on our screens

by Lori Dorfman | The New York Times
Saturday, January 26, 2013

As part of a conversation about the link between violence in the media and aggression in real life, BMSG's Lori Dorfman reframes the issue of media violence from one of free speech to one of money. She points out the "symbiotic relationship between media makers and gun manufacturers" and calls for movie and video-game producers to do more to protect children.

Coke: Out for the calorie count

by Alan Rappeport | Financial Times
Friday, January 25, 2013

Coca-Cola recently launched an anti-obesity ad campaign that, however indirectly, acknowledges the company's role in weight gain. BMSG's Lori Dorfman compares the move to one from Big Tobacco in 1954. Following growing evidence linking tobacco to cancer, industry executives publicly acknowledged the connection in hundreds of U.S. newspapers. (Registration required to view full article)

Group asserts Nickelodeon markets junk food

by Karlene Lukovitz | MediaPost
Tuesday, December 04, 2012

The Food Marketing Workgroup, a coalition of health groups led by the Berkeley Media Studies Group and Center for Science in the Public Interest, is pushing Viacom to implement stronger nutritional standards for the foods marketed on the Nickelodeon, the largest entertainment company for kids.

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