BMSG in the news

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U.S. is tightening web privacy rule to shield young

by Natasha Singer | The New York Times
Thursday, September 27, 2012

The Federal Trade Commission is moving to overhaul rules that currently allow major corporations to improperly collect children's information online and without parents' awareness. The action comes on the heels of a complaint that advocates including BMSG and the Public Health Institute filed with the FTC.

The gap between corporate behavior and sustainability

by Lauren Purkey | Nyhus
Wednesday, September 12, 2012

Corporate social responsibility (CSR) campaigns are a growing trend in the business world. Yet, too often these campaigns make brands appear more environmentally or socially responsible than they really are. The Pepsi Refresh Project, which awards funds to philanthropic organizations based on input and votes from Pepsi consumers (who amass more clout by drinking more Pepsi products), is a case in point. BMSG's Andrew Cheyne, quoted in this article, calls such CSR efforts "diversion tactic[s]."

Groups ask FTC to investigate sites marketing to kids

by Thom Forbes | MediaPost
Thursday, August 23, 2012

A coalition of advocacy groups including the Center for Digital Democracy and Berkeley Media Studies Group have charged five major marketers with violating the Children's Online Privacy Protection Act. The coalition has filed five separate complaints with the FTC, saying the marketers are engaging in "unfair and deceptive marketing practices that use refer-a-friend campaigns to induce children to engage in viral marketing."

Websites allegedly use kids as marketers

by James Temple | SFGate
Wednesday, August 22, 2012

McDonald's, General Mills, Subway, Nickelodeon and the Cartoon Network could all be violating online privacy rules designed to protect children. BMSG has joined the Center for Digital Democracy and 15 other groups in urging the Federal Trade Commission to investigate and take action to stop the violations.

Groups ask FTC to investigate viral marketing aimed at kids

by Katy Bachman | AdWeek
Wednesday, August 22, 2012

Six child-targeted websites asking young visitors to "tell a friend" or "refer a friend" may be violating children's online privacy laws. BMSG has joined The Center for Digital Democracy and 15 other children's health, privacy and consumer advocacy organizations in urging the Federal Trade Commission to investigate these practices.

Advocacy group accuses McDonald’s, Subway of deceptive marketing

by Staff | QSRweb.com
Wednesday, August 22, 2012

A coalition of children's, health, privacy and consumer advocacy organizations, led by the Center for Digital Democracy and including Berkeley Media Studies Group, has filed five separate complaints this week with the Federal Trade Commission, calling for an investigation into possible violations of the Children's Online Privacy Protection Act by major marketers.

Nickelodeon, Carton Network accused of violating kids’ privacy

by Chris Marlowe | DigitalMediaWire
Wednesday, August 22, 2012

Viacom's Nickelodeon and Turner Broadcasting's Cartoon Network are among five groups named in formal complaints to the Federal Trade Commission accusing them of using digital marketing techniques that violate the Children's Online Privacy Protection Act. Berkeley Media Studies Group joined the Center for Digital Democracy and 15 other organizations in filing the complaints.

Stop, before you drink that soda …

by Staff | NYR Natural News
Monday, July 09, 2012

In light of New York City Mayor Michael Bloomberg's proposal to limit the size of sugary beverages and growing concern about the health effects of soda, the beverage industry is scrambling to improve its public image. Part of its strategy involves using corporate social responsibility campaigns to deflect scrutiny. BMSG's Andrew Cheyne explains that these campaigns echo those of the tobacco industry.
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