BMSG in the news

Beverage companies blur line between philanthropy and marketing

by Katrina Schwartz | State of Health, a KQED blog
Thursday, June 21, 2012

Soda companies are using sophisticated "corporate social responsibility" campaigns to increase the popularity of their products, especially among youth. According to a PLoS Medicine journal article by BMSG and the Public Health Advocacy Institute, the soda industry is drawing from marketing tactics used by Big Tobacco.

Science journal takes aim at Big Food

by Emily P. Walker | MedPage Today
Thursday, June 21, 2012

The food and beverage industry has a huge and growing influence on the obesity crisis, but "Big Food" is not met with the same skepticism as other industries that influence public health, according to the editors of PLoS Medicine. The journal launched a three-part series last week that explores Big Food's impact on public health. The series includes a study by BMSG and the Public Health Advocacy Institute that compares soda industry marketing strategies with those of Big Tobacco.

Experts call for more restrictions on ‘Big Food’

by Dan Satherley | 3 News
Wednesday, June 20, 2012

The marketing strategies of soda companies are having a negative influence on public health, and experts are asking the government to put them under closer scrutiny. In an article for the online journal PLoS Medicine, authors from BMSG and Public Health Advocacy Institute draw parallels between these strategies and those of Big Tobacco.

Experts see parallels between food and tobacco industries, but comparison is complicated

by Carrie Gann | ABC News
Wednesday, June 20, 2012

In the 1990s, the tobacco industry launched sophisticated marketing campaigns to distract consumers from the health harms of its products. Now, according to a new article from BMSG and the Public Health Advocacy Institute published in PLoS Medicine, soda companies are taking a similar approach to deflect criticism of links between sugary beverages and obesity.

Medical journal calls for investigation of ‘Big Food,’ claiming PR tactics obscure responsibility for obesity epidemic

by Roxanne Palmer | International Business Times
Wednesday, June 20, 2012

Writing for the online journal PLoS Medicine, BMSG and the Public Health Advocacy Institute say that the soda industry is using “corporate social responsibility” campaigns to improve its image and skirt responsibility for its products’ health consequences, much the way Big Tobacco once did.

Health groups to FTC: Children’s Claritin campaign portrays medicine as candy

by Katy Bachman | Adweek
Wednesday, June 20, 2012

In a letter to the FTC, public health groups including the Public Health Advocacy Institute and BMSG asked the agency to investigate a Claritin ad tie-in with the movie Madagascar 3, saying it is dangerous and deceives children.

Health groups criticize allergy drug promotion

by Katie Thomas | The New York Times
Wednesday, June 20, 2012

Public health advocates from BMSG and other groups have said in a letter to the FTC that drug-maker Merck is marketing its Claritin children's allergy medicine directly to kids using packages that feature characters from the popular movie Madagascar 3.

Food industry is focus of science magazine series

by Mary MacVean | Los Angeles Times
Wednesday, June 20, 2012

Food companies have a major influence on public health worldwide, and articles from the online journal PLoS Medicine say their actions need greater scrutiny. One of the articles, co-authored by BMSG and the Public Health Advocacy Institute, compares the marketing tactics of the soda industry to those of Big Tobacco.

Fizzy drinks are as bad for your health as tobacco

by Jo Willey | Express.co.uk
Wednesday, June 20, 2012

On the heels of an article by BMSG and PHAI that draws parallels between the health threats and marketing strategies of soda companies and Big Tobacco, BMSG’s Lori Dorfman explains that soda marketers are explicitly targeting young people to increase sales.

Journal series examines ‘Big Food’ and its implications for global health

by Emily Hite | Scope, published by Stanford School of Medicine
Wednesday, June 20, 2012

The journal PLoS Medicine has launched a three-week series examining the major food and beverage companies that influence consumption behavior globally. One of the series' first papers -- by BMSG and Public Health Advocacy Institute -- compares the marketing campaigns of soda companies and Big Tobacco.

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